Heart Evangelista continues her mission to empower Filipinas in latest campaign
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Heart Evangelista aims to support and empower her fellow Filipinas through self-love in her newest campaign.
Kapuso actress Heart Evangelista is a leading figure in a lot of the industries she's chosen to take part in such as showbiz, fashion, arts, beauty, and philanthropy. She embodies a driven and dedicated modern-day Filipina and serves as an inspiration for her fellow Pinays to achieve greatness.
In her latest ad campaign, Heart has partnered with Kotex Philippines which shares the same values and goals as her--that of lifting women up and teaching them the value of their own self-worth. Kotex Philippines proudly welcomes Heart back, who has previously worked with the brand a few years back.
Heart's latest project with Kotex, the Love Yourself a Little More campaign, aims to "challenge Filipinas to rethink their self-worth and empowers them to take care of themselves, especially on times that they need it the most - such as times wherein they have their period."
“I have been using Kotex since my teenage years because it is the only brand I trust to provide me with a different level of comfort and protection during my red days.
"I also believe in the brand's values in supporting progressive women to face obstacles head-on, without being hindered by cultural, physical, or societal limitations," she shares.
During these trying times, Heart firmly believes that it is important for women to practice self-care and self-love as it is one of the ways her fellow Filipinas can be their best selves.
“Tough times have definitely heightened the need to keep ourselves well because when we, as individuals, are fearlessly happy and healthy, then we can better support one another and offer the best of us, not what's left of us.
"I am honored to represent Kotex Luxe and to empower women everywhere to unapologetically love themselves the way they value others, to further improve their holistic wellness and better extend care for the people around them.
"With Kotex Luxe, every Filipina can elevate their standard of care on red days and experience the luxurious skin comfort and protection that they truly deserve,” said Heart.
This October 10, join Heart over on Kotex Philippines's official Facebook page (http://facebook.com/KotexPH) for the “Love Yourself Live: How Self-Love Can Save You” live event where she, along with other special guests, will tackle self-love practices in times of adversity.
