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Heart Evangelista empowers women with her new lipstick collaboration

By Maine Aquino
Published June 17, 2019 6:16 PM PHT
Updated June 17, 2019 10:17 PM PHT

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Queen of Creative Collaborations Heart Evangelista releases five lipstick shades under 'L'Oréal x Love Marie.' Read more:

Kapuso actress Heart Evangelista just launched a new makeup collaboration that is perfect for women who want to experience daily luxury and believes in women empowerment.

Heart Evangelista
Heart Evangelista


For L'Oréal x Love Marie, Heart released five lipstick shades with one of her paintings embedded on the lipstick tube.

According to Heart's announcement video on Preview, "I poured my heart and soul in this painting and it really represents women empowerment. I guess it also represents the kind of women that we have today."

The secret's out! Here's a peek of my collaboration with L'Oreal Paris Philippines, next to this exclusive artwork I made for this limited edition collection. 🎨 This is just one of the creamy matte shades from the #LOrealLoveMarie Color Riche Matte lipstick collaboration, and I can't wait to show you all five shades completing the painting. 💄💘 ⁣ ⁣ See you all on my IG live as we launch it first on Lazada this Monday, June 17, at 11:50 AM. 😊

A post shared by Heart Evangelista (@iamhearte) on


On June 17, Heart launched the lipstick collaboration with vloggers, press, and her fans at La Creperie in White Plains, Quezon City. During the event, the Queen of Creative Collaborations said that she's happy that the brand chose that specific painting because it celebrates different kinds of women.

"This one, it represents different kinds of women, mahiyain, 'yung strong 'yung personality. It also represents me as a painter, different stages in my life as a woman na pinagdaanan ko... that's the inspiration," she said.

The beauty enthusiast similarly explained why lipstick is a must-have for a woman who wants to spice up their look. She said, "A lipstick would really make such a difference in your OOTD (outfit of the day). It instantly transforms your look from day to night."

The StarStruck judge also gave her recommendation on what occasion to wear two of the shades from her collection. According to Heart, a red tone instantly brightens up any look.

“This would work with any skin tone that you have and it enhances your complexion so I love that. Whether you're tired or you're not ready to face the world, this is like the switch.”

Meanwhile, the pinkish nude lipstick is something that can be used by any skin tone on a daily basis for its muted color.

“Pinkish tone, this is something that you can wear every day and it instantly gives you that blush.”

To know more about Heart's makeup tips, check out her YouTube channel and Instagram page for a dose of beauty inspiration.