GMA Logo heart evangelista in mugler campaign shoot
Source: iamhearte (IG)
Celebrity Life

Heart Evangelista in disbelief after being chosen for Mugler campaign in Paris

By Jansen Ramos
Published March 4, 2026 4:58 PM PHT

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heart evangelista in mugler campaign shoot


Heart Evangelista shared how honored and flattered she felt after having the opportunity to shoot a campaign for Mugler Fragrances in Paris.

Heart Evangelista recently shared how deeply honored she felt after wrapping up a campaign shoot for Mugler in Paris, France.

The style icon joins the luxury French fashion and fragrance brand as its regional ambassador.

Heart admitted she couldn't help but feel a sense of disbelief at being chosen by the iconic brand, known for its bold, avant-garde aesthetic, as she posted a behind-the-scenes video of the shoot in her Instagram account.

She said, "Hindi ako makapaniwala. Siyempre, magta-Tagalog ako para 'di nila ako maintindihan pero, sa totoo lang, grabe. Saan ba nakarating ang kaartehan ko? Parang 'di ko naman 'to pinangarap pero binigay."

In the campaign, Heart showcases Mugler Fragrances's Angel Stellar and Angel Nova variants, which she personally use.

A post shared by Heart Evangelista (@iamhearte)

She shared, "It was Thierry Mugler's Blue Star perfume. Eventually, it blossomed into one of my favorites which is the Angel Nova Red Star, and then it became iconic for me because I've worn it for a long time.

"Somebody went up to me in Fashion Week and said 'we know that you're here because we could smell you.'"

For Heart, the collaboration was more than just another project because it was a meaningful milestone that reflected her growing influence in the global fashion scene, following her appearances at major events such as Paris Fashion Week and Milan Fashion Week.

She described the experience as both empowering and inspiring, a moment that resonated deeply with her personal style.

"It was something that was very natural. Never in my wildest dreams did I think that I would be shooting the main campaign here.

"It's really about being yourself and staying true. You're not necessarily paid to hold this. It's something that you truly love, and then they get to you eventually. That's wow."

A post shared by Heart Evangelista (@iamhearte)

As she continues to make waves internationally, this latest campaign adds another achievement to her expanding portfolio, and judging by her reaction, it's one she'll always treasure.

Meanwhile, Heart returns to TV via the new season of her reality series, Heart World, where she shares her most personal and unfiltered chapter yet. It airs every Saturday, beginning March 7, 9:30 p.m. on GMA.

RELATED GALLERY: CHECK OUT HEART'S STYLISH MOMENTS WITH HER MOM, CECILIA ONGPAUCO, AT PARIS FASHION WEEK