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Fashion icon Heart Evangelista seems to be up against another set of people who shadow-banned her content after one netizen pointed out that they're not seeing her post in their feed.

A netizen posted a comment on one of Heart's posts on Instagram, asking if the content is still shadow-banned since it does not appear on their feeds again, to which the Kapuso actress replied, “Yup they are trying again.”

“I am being spammed by so many accounts that don't follow, so IG will shadow ban. Dirty tactics,” the actress said.

The Kapuso Queen of Creative Collaborations also noted that while she celebrates people doing what they love, she does not agree with people trying to “pull others down so you get a head start.”

“To steal people's contacts that they worked on for years. Very bad,” she added.

TAKE A LOOK BACK AT THE SIMPLE LOOK HEART HAD DURING THE PARIS FASHION WEEK HERE:

Meanwhile, people noted how they are not updated on Heart's new posts through feeds, saying that they had to visit her profile itself to see it.

Shadow ban is the process of making one's post less visible in the public feed with the help of third-party developers. This scheme usually happens on photo and video-sharing apps like Instagram and TikTok.

This is not the first time that Heart experienced this though as a couple of weeks ago, she posted a cryptic comment saying, “Stolen contacts, black propaganda, hiring a 3rd party to shadow ban my [content] in the end will not matter because I don't do this for fame.”

She added that she will continue what she's doing until she's "old and gray, even if no one is looking," saying that she will continue to express herself in fashion as it makes her happy.

Source: iamhearte/IG

Almost a week after, Heart said that her social media posts are now “back to regular programming” after the Paris Fashion Week.

In the comment section of a different video, an Instagram user noted, "After 10 [hours], 1M [views]. Inalis na siguro ng 3rd party 'yung shadow [ban]?”

To which Heart replied, "[Well,] fashion week is done[,] so they can take it out. They got their views."

Source: iamhearte/IG