
Bea Alonzo officially launched her newest passion project, BASH, in a star-studded event that was attended by some of Bea's closest friends, including Heart Evangelista.
The global fashion icon shared on Instagram a number of photos of her and Bea at the brand's launch.
Heart also penned her support for her friend and fellow Kapuso star.
“This is all you need to organize your travel essentials @bash.manila. So, so proud of you @beaalonzo,” Heart wrote in her caption.
Meanwhile, Bea expressed her appreciation for Heart with her comment, “I love you!!”
BASH offers a variety of packing cubes, organizers, and pouches perfect for traveling.
Bea first teased her new business venture in her “pack with me” video on YouTube.
In an Instagram post, Bea briefly narrated the journey of how the brand came to be.
“BASH is a passion project of mine. It has been in the works for nearly a year now. The inception of BASH stemmed from my deep love for travel and organizing,” a part of Bea's caption read.