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Celebrity Life

Italian fashion brand unveils men's dress to combat toxic stereotypes

By Racquel Quieta
Published October 6, 2020 4:49 PM PHT

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gucci mens dress


Gucci's men's dress comes with a hefty price tag though. Find out how much it costs HERE:

Gucci, one of Kering group's luxury brands, has recently debuted their men's dress, which they want to use to combat toxic stereotypes.

gucci mens dress

Gucci's tartan long smock shirt for men / Source: Gucci

On their website, the Italian luxury brand said that the dress “reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity.”

The button front dress is made with orange and tartan cotton. It features smock embroidery, a satin bow on the waist, mother of pearl buttons, a Peter Pan collar, and short sleeves.

It is made in Italy using 100% cotton and it costs a whopping US$2,600 or almost P126,000!

In the official photos of the dress, it can be seen styled over ripped denim pants, and is reportedly inspired by '90s grunge looks.

gucci mens dress

Other men's dress in the collection / Source: Gucci

There are also two other men's dresses in the collection that are cheaper than the tartan long smock shirt.

The first is the liberty floral wool long shirt priced at US$1,800, and the second one is the liberty floral wool oversize shirt priced at US$1,250.

All the dresses are filed under men's ready-to-wear shirts on their website.

Want more lifestyle content like this? Head out to GMA's Lifestyle page.

Check out also Gucci and Snapchat's collaboration, the shoppable augmented reality shoe try-ons.