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Jak Roberto revealed that the belief about men using only soap for everything when it comes to showering-- from hair to feet-- is a stereotype that we should leave behind.

In an episode of Pera Paraan with Susan Enriquez, the actor highlighted his business in skin care products for men, which can also be used by women, with the "masculine" wash being one of the bestsellers.

In a recent episode of Pera Paraan, Jak shared that he started his business, "JC Essentials," in 2023.

“Grabe, sobrang challenging po. Kasi una 'yung papers, 'yung mga business permit. Siyempre, 'yung mga office. Kasi, requirements 'yan para makapag-apply ka ng business permit. Doon ako naglabas ng kapital,” Jak said.

“One person corporation ako, e. Wala akong partners. Kaya ako talaga kailangan 'yung gumalaw. Kailangan mag-isip ng strategies, mag-isip ng mga marketing. Kailangan meron kang logo, meron kang brand name, product name,” the actor added.

Jak also observed similarities between running a business and being an actor.

“Sa umpisa, hindi ka agad magbibigyan ng break. Pero sa katagalan hanggang napapatunayan mo 'yung sarili mo, 'yung product, napapatunayan mo sa consumers and nata-try nila, doon ka pa lang unti-unti na umaangat,” he said.

Jak is hands-on with his business, which is now e-commerce-based, promoting it on social media.

“'Yung mga tao naman, mas easy access sa kanila na magpa-deliver na lang. Order online kasi ngayon may mga free shipping naman,” Jak said.

Related gallery: The hottest photos of Jak Roberto

Jak also shared that he wants his business to grow “by word of mouth.” They now have repeat orders and distributors.

The best-selling product is the masculine wash, which can be used to clean sensitive areas of a man's body.

“Genital wash siya. 'Yung product po na yun na masculine wash, pwede rin siya sa underarms, sa mga batok, sa legs, sa mga singit-singit. 'Yung masculine wash, naisip ko kasi may friends ako na naghahanap, na dati bumibili pa sila sa ibang bansa. Hindi nila alam na meron na dito sa Pilipinas,” Jak said.

“Dinevelop ko siya. Ako mismo 'yung nag-iisip na kung ano 'yung mga dapat na content ng product. Anti-bacterial, mga pang-block ng bad odor,” he explained.

His masculine wash comes in two variants: fresh and active, with one having a cooling effect.

It can also be used by children and even women, as it helps maintain pH balance.

Jak's products range from PhP69 to PhP199.

When he was just starting, Jak only earned PhP2,000 to PhP4,000 in two hours of live selling. But since live selling is very effective, his earnings grew to around P50,000 a month last year.

“Para sa akin, tini-take ko siya as a challenge. 'Yung paguran talaga normal 'yun, kasi wala namang mabilis na trabaho talaga. So, 'pag dumarating ako sa point na gano'n, iniisip ko na ito 'yung pinapangarap ko. Business ko na ito. Hawak ko na 'yung kung kikita siya o hindi. So, kaya kailangan ko siyang tutukan, kailangan ko siyang talagang asikasuhin,” sabi ni Jak pagdating sa mga pagsubok na kanyang kinakaharap sa negosyo.

In live selling, Jak also knows there needs to be entertainment, so he often dances to engage his audience.

“Kasi, 'yung viewers mo and na-share at na-share nila 'yung live mo. So, 'yung mga nakakapanood, nagkakaroon din ng idea, ano ba 'yung binebenta niya, ano 'yung product ba 'yan, para saan ba 'yan.”

Jak shared his positive business outlook.

“Wala ka naman talo kasi 'pag sinimulan mo 'to, ta's hindi ka agad kumita o nalugi, at least may natutunan ka naman na sa susunod na business, alam mo na kung anong gagawin mo. And mag-isip sila noong mga bagay na gamay na nila, 'yung sa tingin niyo kapag sinimulan mo 'yung negosyong ito, kahit wala kang kasamang ibang tao o wala kang katulong, kaya mong itayo ng mag-isa,” Jak advised.

Watch Jak's full interview on Pera Paraan here: