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GMA7 continues to showcase its high caliber entertainment programs among international audiences through the aggressive marketing efforts of its content acquisition and distribution arm, GMA Worldwide, Inc. (GWI).
GMA7 continues to showcase its high caliber entertainment programs among international audiences through the aggressive marketing efforts of its content acquisition and distribution arm, GMA Worldwide, Inc. (GWI).
Over the last ten months, GWI actively participated in various TV markets and expositions all over the globe alongside other major players in the international entertainment industry.
Last December 2011, GWI attended the Asia Television Forum 2011, Asia's premium content market across all entertainment platforms, held in Singapore. Among the titles that were highlighted during the event were the groundbreaking
epicserye Amaya, the equally successful drama
Munting Heredera (Little Heiress),
Daldalita, Ikaw Lang Ang Mamahalin (Only You), and the first Filipino film ever to be shown in Hollywood, The Road.
This year, in addition to Amaya and The Road, GWI also brought the Network's originally produced drama series Legacy, and My Beloved, as well as its top-rating afternoon dramas
Kung Aagawin Mo Ang Langit (Losing Heaven) and
Hiram na Puso (A Change of Heart) to the Hong Kong International Film and TV Market 2012 (HK Filmart) last March. The HK Filmart is considered as one of the best locations to promote cross-media and cross-businesses partnerships among entertainment producers in Asia.
In August, GWI promoted the Kapuso brand at the Beijing International Radio and Television Expo 2012, or what is dubbed as 'The must-attend industry exhibition in Asia.' The Kapuso programs that were featured in the expo were
Langit Sa Piling Mo (Heaven With You), the local adaptations of the well-loved Koreanovelas Stairway to Heaven, Endless Love, and Full House, and the original teledramas, My Lover, My Wife and
Ngayon at Kailanman (Now and Forever).
Meanwhile, in keeping with the increasing demand for a complete in-flight experience, GWI also distributes movie titles and TV shows through video-on-demand. In the Airline Passenger Experience Expo held last September in Long Beach, California, GWI brought GMA Films' Of All The Things, Just One Summer, My House Husband, My Kontrabida Girl, and The Road. It also showcased a number of GMA News and Public Affairs, and GMA News TV Specials including Travel: It's More Fun in the Philippines, KMJS Summer Special 2012, Pinoy Adventures, among others.
This October, GWI is set to participate in MIPCOM in Cannes, France, the Tokyo International Film Festival 2012, and the DISCOP Africa 2012 exhibition in Johannesburg, South Africa. It will also join the Asia TV Forum 2012 in Singapore once again this December.
"The demand for GMA-produced television content has never been as high as it is today," said GWI Vice President Roxanne J. Barcelona. "In the first nine months of 2012 we were able to sell over 50 television programs and movie titles to the USA, Kenya, Tanzania, Brunei, Cambodia, Myanmar, Singapore, Vietnam, Hong Kong, Macau, Thailand, Indonesia and Malaysia. We look forward to bringing more of our world-class, home-grown titles to our existing clients, and to opening new overseas territories so more international viewers will have access to GMA7's content," she added. (30)
Kapuso shows, pasok sa panlasa ng mga banyagang manonood
Hit na hit hindi lamang sa puso ng mga Pilipinong manonood ang mga produkto ng Kapuso Station ngunit maging sa mga international viewers din, sa tulong ng GMA Worldwide, Inc. (GWI), ang content distribution at acquisiton arm ng GMA Network.
Sa mga nakalipas ng buwan, lumahok ang GWI sa iba’t ibang TV markets at expositions upang mas maipakilala ang mga pelikula at program ng GMA sa worldwide audience.
Ilang sa mga events na dinaluhan ng GWI ang Asia TV Forum & Market (ATF) sa Singapore noong December 2011, Hong Kong International Film and TV Market (FILMART) noong March 2012, Beijing International Radio and Television (BIRTV) Expo noong August 2012, at Airline Passenger Experience Expo (APEX) nitong Setymbre sa Long Beach, California.
Taun-taon sinasalihan ng mga pinakamalalaking broadcast at movie companies ang ATF, FILMART, at BIRTV, samantalang kilala naman ang APEX sa mga airline companies na nais bigyan ng kompletong in-flight experience ang kanilang mga pasahero.
Kabilang sa mga programa ng GMA na dinala sa mga nabanggit na events ang epicseryeng Amaya, ang hit family drama na Munting Heredera (Little Heiress), ang mga GMA Telebabad shows na Legacy, My Beloved, Daldalita, Langit sa Piling Mo (Heaven With You), at ang mga Filipino versions ng mga Koreanovelang Stairway to Heaven, Full House, at Endless Love.
Kasama rin sa listahan ang mga afternoon soaps na Ikaw Lang Ang Mamahalin (Only You), Hiram na Puso (A Change of Heart), My Lover, My Wife, at mga pelikula ng GMA Films na The Road, Just One Summer, My House Husband, My Kontrabida Girl, The Road at Of All The Things.
Dinala rin ng GWI ang mga GMA Public Affairs at GMA News TV Specials at shows na Travel: It’s More Fun in the Philippines, Eats More Fun in the Philippines, KMJS Summer Spcecial 2012, Pinoy Adventures, I Juander, at marami pang iba.
Nakatakda pang lumahok ang GWI sa mga sumusunod na international TV expos -MIPCOM sa Cannes, France, the Tokyo International Film Festival 2012, at sa DISCOP Africa 2012 exhibition sa Johannesburg, South Africa. Lalahok din itong muli sa Asia TV Forum 2012 sa Singapore ngayong Disyembre.
Patunay na pasok sa panlasa ng international audience ang gawang-Kapuso ang mahabang listahan ng mga programang nilapatan ng ibang lenggwahe at ipinalabas sa ibang bansa.
"The demand for GMA-produced television content has never been as high as it is today," pahayag ni GWI Vice President Roxanne J. Barcelona. "In the first nine months of 2012 we were able to sell over 50 television programs and movie titles to the USA, Kenya, Tanzania, Brunei, Cambodia, Myanmar, Singapore, Vietnam, Hong Kong, Macau, Thailand, Indonesia and Malaysia. We look forward to bringing more of our world-class, home-grown titles to our existing clients, and to opening new overseas territories so more international viewers will have access to GMA7's content," dagdag pa nito.