Celebrity Life

Kris Bernal sheds tears of joy during the launch of her lipstick line

By Maine Aquino
Published February 8, 2019 10:15 AM PHT
Updated February 8, 2019 10:19 AM PHT

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Kris Bernal recalls hardships while creating her new lipstick line, SHE Cosmetics, “This one talaga, parang all by myself ang peg.”

Kris Bernal is a true girl boss on the launch of her new business!

Kris Bernal
Kris Bernal

Kris formally launched the fruit of her hard work, SHE Cosmetics, on Thursday, February 7.

In an interview, the Asawa Ko, Karibal Ko lead actress couldn't help but cry as she talked about her lipstick line named, SHE Cosmetics.

It has always been a dream of mine to launch my own lipstick line, and after a year of careful consideration and planning, that dream has turned into reality. 🙈😭💋 I am sooo excited (At the same time, SOOO tired supervising everything! Hihi! 😅✌🏼) to officially launch SHE COSMETICS! ✨ Push on and push forward, never give up! Follow @shecosmeticsph and set your alarm at 2:45PM for the live coverage tomorrow! ⭐️

A post shared by Kris Bernal (@krisbernal) on


According to Kris, she started the development of her brand new product last February 2018.

The Kapuso star also noted the difficulties she encountered while working on her dream business.

“Ang hirap niya talaga gawin,” she said.

“As in from the start pa lang like stinart ko siya February, so since then hindi na ako tumigil.

“Hindi na ako tumigil magtrabaho for SHE, to the point na ang dami nang naapektuhan.

“Naapektuhan na 'yung work ko, naapektuhan na family ko, 'yung ibang business ko.”

While in tears, Kris disclosed that she is a hands-on CEO--starting from the lipstick formula down to working on the launch and inviting guests.

She said, “Hindi ko akalain na ngayon, finally, nandito na siya kasi alam ni Lord kung paano ko trinabaho itong SHE.

“Sobrang hirap talaga… Ako lahat 'yan eh. Ako nga nag-contact sa mga tao dito. Lahat talaga trinabaho ko.”

CHALLENGE ACCEPTED: Beauty vlogger Raf Juane does his makeup using Kris Bernal's new lipstick

Due to sudden hype of celebrity makeup brands, Kris shared what makes her line stand out among others.

She related, “I did it all alone; ako lang talaga mag-isa. Others have their brand collabs, or parang they have their own partners or investors.

“This one talaga, parang all by myself ang peg.”

Congratulations, Kris!