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Michael V. and the Bubble Gang team are celebrating the overwhelming success of the return of the beloved character DJ Boom Buy.

After the hilarious music video premiered on Bubble Gang on May 17, it quickly became a viral hit, amassing more than 38 million views across various social media platforms.

In an interview on 24 Oras, Michael V. shared what inspired him to reintroduce DJ Boom Buy at this point in time.

“Kahit sa taping namin, may isang nanay na lumapit sa akin kasama ang kanyang 10-year-old at seven-year-old sons. Sabi niya, 'Ay, paborito namin si DJ Boom Buy.'”

The comedian said he was surprised to learn that the character had reached a younger generation of viewers.

“Sabi ko, umabot sa ganoong generation 'yung ginawa ko na 'yun. So parang feeling ko, ayun na 'yung sign na i-update na 'yung moniker niyang 'DJ Boom Buy.' It's a wordplay, and at the same time, it's a way of riding with the times,” Bitoy explained.

Source: 24 Oras & GMANetwork.com

The multi-awarded Kapuso comedian also admitted that he welcomed the challenge of reviving a character that some believed would no longer work in today's entertainment landscape.

Bitoy shared during the Chika Minute segment: “Marami rin ang nagsabi kaya na-challenge ako kapag sinasabi nilang, 'Hindi mo na magagawa ngayon 'yan.' Ah, okay—challenge accepted.”

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