Around GMA

Article Inside Page

Mika Salamanca is thankful for being the newest endorser of local perfume brand J Spray by Uni Elements Enterprises

During the media launch on Friday, October 3, at the Noctos Music Bar in Quezon City, the Pinoy Big Brother Celebrity Collab Edition Big Winner was introduced as the first-ever brand ambassador. Aside from treating it as a new blessing, the Sparkle star also shared how much her and the company's values matched, which convinced her to sign with J Spray.

“For example may blessing na darating sa 'kin, I make sure na I take my time para i-inhale siya at isipin siya. Kasi, 'pag sobrang daming nangyayari, hindi ka na maka-keep up, ang daming nangyayari, sunod-sunod na, minsan nakakalimutan mo na,” Mika shared.

She also admitted that while she's grateful that brands trust her, she thinks that brands also trust her values, which is one of the most important things when partnering with a brand.

Mika mentioned that she and Uni Elements Enterprises representative, Kim Yap, got to know each other better first before talking about brand endorsement.

“Kami ni Miss Kim, nag-usap muna kami niyan na parang chika-chika, ganiyan. 'Tapos malalaman mo 'yung values nila, even ng brand. Ako, isa sa pinakakino-consider ko talaga kapag I work with the brand is values talaga,” Mika said.

TAKE A LOOK AS MIKA REFLECTS ON HER PBB JOURNEY IN THIS GALLERY:

Aside from the new endorsement, Mika will be working on the upcoming family drama mystery series The Secrets of Hotel 88 together with the former PBB housemates. She also recently launched her book, Lipad, and did a reading in a mall in Quezon City.

Despite her busy schedule, she shared that she loved doing her hobbies during her downtime. Although the Sparkle artist admitted that it seemed her hobbies were still work-related.

“Like for example, parang trabaho pa rin po 'yun e, nagsusulat ako ng kanta, ganiyan, nagbabasa ako, nanonood ako ng series. Pero kasi kapag nanonood ako ng series atsaka movie, tine-take ko din po siya as a practice po. Tinitingnan ko po 'yung expressions ng mga pinapanood ko so parang trabaho pa rin,” Mika said.

Mika received full support from her management, who were present at the event. She was joined by First Vice President for Sparkle GMA Artist Center Joy Marcelo, Talent Sales Branding and Marketing AVP Anne Puno-Ignacio, Talent Management AVP Vic del Rosario, Aguila Entertainment General Manager Jan Enriquez, and Aguila Entertainment CEO Katrina Aguila.

(From left) Sparkle executives Anne Puno-Ignacio and Vic del Rosario with Mika Salamanca, Uni Elements Enterprises representative Kim Yap, and Aguila Entertanment executives Katrina Aguila and Jan Enriquez.