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In less than two weeks, the video has amassed over half a million views and counting.

By AEDRIANNE ACAR

Pambansang Bae Alden Richards behind-the-scenes video during the photoshoot of the clothing brand he is endorsing is a certified viral hit again.

Boardwalk Philippines uploaded a minute and 18 seconder video last November 14 featuring the light moments of Pambansang Bae during the fashion pictorial and in less than two weeks, the video has amassed over half a million views and counting.

So far, Alden has bagged several endorsements this year. He is now the brand ambassador of credit card Yazz, Snow Caps, McDonalds, and telecom giant Talk 'N Text.

In addition, he was also tapped to endorse milk brand Bear Brand Adult Plus, Zonrox Bleach, Downy, and the popular salon, Bench Fix.

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