Around GMA

Article Inside Page

GMA News continued to strengthen its Facebook presence by creating quality content and better discussions on the top social media platform, keeping netizens well-informed on the latest news and updates in the country and around the world.

With over 13 million followers and counting, GMA News continues to have a strong presence on Facebook.

For the month of July, the GMA News Facebook page gained 9.8 million total engagements which outscored ABS-CBN's 9.2 million. Engagement refers to the total number of times a specific Facebook post gets a Like, a Comment, or a Share, which gives a significant measure of how compelling the content of the page is. This content includes videos, photos, infographics posted, and links to articles on the GMA News Online website.

This was achieved through the combined efforts of the GMA News Social Media Team (SMT) which curates the Facebook page's content in real-time, relying on data and analytics for the best social strategy to serve the most engaging posts to users.

Most of the interactions recorded during the month were from the exclusive online programs such as the #GMAnewsfeed, Magtanong Kay Mang Tani, Stand For Truth, #FYI with Richard Heydarian, #AskAway, Fact or Fake with Joseph Morong, and YouScoop. The total view count for these shows on Facebook reached 18.9 million in July.

Notably, GMA News went the extra mile during its comprehensive online coverage of President Duterte's fourth State of the Nation Address (SONA) last July 22 as it impressed Facebook users with even more exclusive content.

In addition to the SONA live stream, GMA News impressed netizens with exclusive content for a more comprehensive coverage of the SONA along with the events that unfolded during that day. There were live feeds of the red carpet and the rallies, SONA explainers, interviews with analysts, and a post-SONA analysis with Susan Enriquez and Richard Heydarian.

“We note that our competitor has an advantage in terms of having more Facebook followers and has more chances that their content will be seen. However, that did not stop our team to work harder to overcome that and improved the GMA News Facebook page by offering more exclusive and quality content to have better interactions among netizens,” said GMA Network Assistant Vice President for News and Public Affairs Digital Media Jaemark Tordecilla.

Fittingly, July was also the 10th anniversary of the GMA News Facebook page. As it marked a decade, netizens can expect more new and innovative programs from the award-winning producers of GMA News.

For the latest news and updates, visit www.facebook.com/GMANews.