Showbiz News

Hyun Bin is rumored to be the latest endorser of a local fashion brand

By Cara Emmeline Garcia

It seems like South Korean actor Hyun Bin will soon crash land on our shores.

Local fashion brand BENCH/ has just hinted that someone from the hit Korean drama series Crash Landing on You will become its latest endorser.

In a post made by the brand earlier today, May 27, it hinted fans with the words, “Your crush, landing soon.”

They even added in the caption, “We won't let you move on. After months of keeping it a secret, the wait is almost over.

“And yes, you read it right. Everyone's crush -- #LandingOnBENCH soon.”

Founder Ben Chan also reposted the short video that made fans and celebrities alike wonder with excitement.

Kapuso global endorser Gabbi Garcia even commented, “OMG TITO BEN, WHAT'S THIS?” followed by two heart-eye emojis.

Kapuso actress Lovi Poe also reacted by simply writing, “Heart attack.”

Celebrities react to Ben Chan's announcement / Source: @bcbench (IG)

Update as of June 29, 2020:

Earlier today, Ben Chan released snippets of the South Korean actor's upcoming campaign for the fashion brand and said that the endorser is about to “hit your feed real soon.”

In the 15-second video, we only see portions of Hyun Bin's profile such as his hands, smile, and side profile further teasing fans with the latest collaboration.

BENCH/ is known for getting the biggest names in the Korean entertainment industry as its endorsers and bringing them to the Philippines.

Just last year, the fashion brand announced that the K-pop girl group TWICE has been added to their roster of A-list stars including Park Seo-joon, Ji Chang-wook, Lee Min-ho, and so much more.

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