
K-pop boy group SHINee indulged SHAWOLs with various teaser images days before the release of their seventh album 'Don't Call Me' on Monday, February 22.
A week after their special broadcast "The Ringtone: SHINee is Back" on January 31, the group dropped a mood sampler video on their social media accounts, together with the first set of their seven teaser images.
SHINee | Mood Sampler - Fake Reality
-- SHINee (@SHINee) February 8, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/7JH4YVJtgC
Teaser Image 01
-- SHINee (@SHINee) February 8, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/BNOFFaBu9f
Teaser Image 01
-- SHINee (@SHINee) February 8, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/qQGYSJ2NQb
The 67-second video, titled "Fake Reality," showed members Onew, Key, Minho, and Taemin individually in a colorful yet intriguing set before coming together for a group shot.
The line "In this area, some of my beliefs become a fantasy, and some of my fantasies become a belief" is then played before they look up to a light source.
Teaser Image 02
-- SHINee (@SHINee) February 9, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#ONEW #온유 #KEY #키#SHINee #샤이니#Dont_Call_Me pic.twitter.com/uxmbW5ED7g
Teaser Image 03
-- SHINee (@SHINee) February 10, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#MINHO #민호 #TAEMIN #태민#SHINee #샤이니#Dont_Call_Me pic.twitter.com/LLmNem6tbw
Another set of teaser images had the boys photographed with flowers:
Teaser Image 04 #KEY
-- SHINee (@SHINee) February 11, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#키#SHINee #샤이니#Dont_Call_Me pic.twitter.com/2QaTkgkMpl
Teaser Image 04 #ONEW
-- SHINee (@SHINee) February 11, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#온유#SHINee #샤이니#Dont_Call_Me pic.twitter.com/cB3wxlMA1k
Teaser Image 04 #TAEMIN
-- SHINee (@SHINee) February 11, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#태민#SHINee #샤이니#Dont_Call_Me pic.twitter.com/I5ojHzDtUU
Teaser Image 04 #MINHO
-- SHINee (@SHINee) February 11, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#민호#SHINee #샤이니#Dont_Call_Me pic.twitter.com/C12XOES5xN
SHINee members Onew, Taemin, Key, and Minho. Photo courtesy of SHINee (Twitter)
The last set was dubbed as 'Reality' and came with a "reality clip" of each member:
Reality Clip #ONEW
-- SHINee (@SHINee) February 12, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#온유#SHINee #샤이니#Dont_Call_Me pic.twitter.com/4rPVpcwVLn
Reality Clip #KEY
-- SHINee (@SHINee) February 12, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#키#SHINee #샤이니#Dont_Call_Me pic.twitter.com/lVkSvx4N7y
Reality Clip #TAEMIN
-- SHINee (@SHINee) February 13, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#태민#SHINee #샤이니#Dont_Call_Me pic.twitter.com/hwG8lSQ2ER
Reality Clip #MINHO
-- SHINee (@SHINee) February 13, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#민호#SHINee #샤이니#Dont_Call_Me pic.twitter.com/G7s6P6Z8uD
Teaser Image 07 l Reality
-- SHINee (@SHINee) February 14, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/PVeCmuku3d
Everyday from February 16 to 19, the character teasers of the members were uploaded on the group's social media accounts.
Character Teaser 01 #ONEW
-- SHINee (@SHINee) February 16, 2021
☎️❌ Release ➫ 2021.02.22#온유#SHINee #샤이니#Dont_Call_Me pic.twitter.com/GNYjyngW8p
Character Teaser 02 #TAEMIN
-- SHINee (@SHINee) February 17, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#태민#SHINee #샤이니#Dont_Call_Me pic.twitter.com/cdB6kvrC2N
Character Teaser 03 #KEY
-- SHINee (@SHINee) February 18, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#키#SHINee #샤이니#Dont_Call_Me pic.twitter.com/6eAehRZtc1
Character Teaser 04 #MINHO
-- SHINee (@SHINee) February 19, 2021
SHINee The 7th Album [Don't Call Me]
☎️❌ Release ➫ 2021.02.22#민호#SHINee #샤이니#Dont_Call_Me pic.twitter.com/9iUuVMZtgi
The details of the album--which will come in two photobook versions and four jewel case versions--were finally revealed on Tuesday, February 16.
SHINee [Don't Call Me] (PhotoBook Ver.) - Album Details
-- SHINee (@SHINee) February 15, 2021
☎️❌ Release ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/rWsxoP39hz
SHINee [Don't Call Me] (Jewel Case Ver.) - Album Details
-- SHINee (@SHINee) February 15, 2021
☎️❌ Release ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/WTf28opbRz
Based on their timetable, the music video teaser will drop tomorrow, February 20.
SHINee The 7th Album [Don't Call Me]
-- SHINee (@SHINee) February 5, 2021
TIMETABLE
☎️❌ ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/A5sDViYLTo
The music video itself will be released at 6:00 p.m. KST along with the album on February 22. This is preceded by a live broadcast titled 'SHINee's Calling: Answered" on VLive at 5:00 p.m. KST.
SHINee's comeback countdown will broadcast live on the 22nd at 5pm KST! ☎️
-- SMTOWNUSA (@SMTOWN_USA) February 17, 2021
The event is receiving a lot of interest because they will be sharing the introduction to the album, work episodes, Q&A's, and many stories.#SHINee #샤이니 #Dont_Call_Me @SHINee pic.twitter.com/WfZJsCZEur
As part of their promotions, SHINee will have a comeback show on tvN that will air on February 24 at 11:50 p.m. KST.
They will also appear on the February 20 episode of the Korean variety show Knowing Brothers. Watch the teaser below:
The members also paired up--Onew and Taemin, and Key and Minho--and danced with TVXQ's Yunho as part of his #EenyMeenyChallenge on Tiktok:
@tvxq_official 🔥#EenyMeenychallenge with #온유 #태민 🐰🧀#이니미니챌린지 #유노윤호 #U_KNOW #동방신기 #TVXQ! #東方神起 #ONEW #TAEMIN#샤이니 #SHINee#EenyMeeny
♬ Eeny Meeny - U-KNOW
@tvxq_official 🍓 #EenyMeenychallenge with #키 #민호 🗝🔥#이니미니챌린지#유노윤호 #U_KNOW #동방신기 #TVXQ! #東方神起#KEY #MINHO#샤이니 #SHINee#EenyMeeny
♬ Eeny Meeny - U-KNOW
The SHINee members have also been very active on their VLive channel, going online everyday on the week leading to their comeback and giving their fans updates and song spoilers.
They even treated SHAWOLs to an impromptu karaoke session by singing "If I Ain't Got You," "Just Once," "Lately," "Listen," and other songs while on the way home after a schedule-filled day.
"Don't Call Me" is also the title of their first single, which was said to have been first offered by SM Entertainment founder Lee Soo-man to legendary K-Pop singer BoA. "Marry You," which they performed at the end of 'The Ringtone: SHINee is Back,' is their B-side track.
SHINee's much-awaited comeback was first confirmed during the SMTOWN "Culture Humanity" concert on January 1, 2021. Prior to this, the members have been hinting at a comeback after Minho was discharged from the military in November 2020.
Group maknae (youngest member) Taemin--who pursued his solo career and became a member of SuperM during SHINee's hiatus--is reportedly enlisting for his mandatory military service by the end of the year, but no confirmation has been released as of this writing.
Meanwhile, get to know SHINee and their shining world in this gallery:
You may also check out our list of K-pop news that made headlines in 2020: