
South Korean boy group BTS and British rock band Coldplay have finally dropped the music video for collaboration track "My Universe."
The Dave Meyers-directed clip shows a post-apocalyptic setting where music is forbidden. In an attempt to defy the ban, BTS, Coldplay, and an alien supergroup called Supernova 7 unite via hologram to play "My Universe."
The track was co-written by BTS and Coldplay with production from Max Martin. "My Universe" is the second single on Coldplay's upcoming album Music of The Spheres that is set to release on October 15.
As of this writing, the hashtag #MyUniverseMVOutNow trends on Twitter worldwide with more than 413,000 tweets.
"The idea was to make a piece about unity in a time of isolation. Each group on separate planets in the Spheres seek out an illegal way to communicate and jam with the help of a renowned renegade in the stars."
-- Sam⁷ aka Angel Moon (@BTSOriented) September 30, 2021
- Dave Meyers#MyUniverseMVOutNow
https://t.co/hvYyB9kYTU
His picture was just well delivered through the MV!!! #MyUniverseMVOutNow @BTS_twt @coldplay #MyUniverse 🪐💜💫 pic.twitter.com/SUAVZMiYv5
-- Soo Choi 💜 My Universe (@choi_bts2) September 30, 2021
Taehyung smashed the silencer's watch camera #MyUniverseMVOutNow @BTS_twt @coldplay #MyUniverse 🪐💫 pic.twitter.com/vMf3uv5AsY
-- Soo Choi 💜 My Universe (@choi_bts2) September 30, 2021
the whole music video are the deleted scenes from endgame istg#MyUniverseMVOutNow pic.twitter.com/nf5R0CJNQo
-- j h e n e ⁷ 夜 my universe 🪐 (@jhenegguk) September 30, 2021
SO COOOOOOOLLLLLL there's so much detail in the MV. The concept art alone looks museum worthyhttps://t.co/kRh2H9OBZw #MyUniverseMVOutNow #MyUniverse pic.twitter.com/6upaG3JAM7
-- Aurelia 💜 (@AureliaOT7) September 30, 2021
BTS IS 7, I really miss them wahhhh 💜 @BTS_twt#MyUniverseMVOutNow pic.twitter.com/Elnd6xrGpd
-- JinMoon 🥰 (@KIM_SEOKJIN48) September 30, 2021
Check out the concept photos for BTS's "Butter" in this gallery: