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Ryan Morales Reyes, popularly known as Ninong Ry, is one of the most influential and recognized digital content creators in the Philippines with his entertaining food-related videos on social media.

Since starting his content creation journey in 2020, Ninong Ry has made a strong online presence, having more than two million subscribers on Youtube, more than nine million followers on Facebook, and more than 700,000 followers on Instagram, as of writing.

In an interview with GMANetwork.com during the recent Spot.ph First Media Day with Ninong Ry, the Filipino food vlogger recalled the video that paved the way to launch “Ninong Ry” online.

According to him, it was his Sizzling Crispy Kare Kare video that went viral.

“'Yung video na 'yan was made even before nagkaroon ng Ninong Ry,” he said, adding that his mother was very supportive of him.

He went on, “Even wala pang Ninong Ry. 'Yun 'yung dahilan actually kung bakit nagkaroon ng Ninong Ry kasi nung nag-viral 'yung video na 'yon, eight million views siya sa personal profile ko.

“Sabi ng tropa ko-kaibigan ko 'to sa elementary--'sabi ko sa'yo, e. Mag-vlogger ka na e.' Noon pa niya sinasabi sa akin. 'Mag-vlogger ka na kasi kaya mo naman e. Dati lagi mong sinasabi, hindi mo kaya kasi busy ka sa trabaho. E, wala kang trabaho ngayon. So anong excuse mo?'

"Oo nga no. Meron akong ilang libong pisong natira sa pera ko, nagpagawa agad ako ng logo, ganyan, establish 'yung ganito. 'Ano bang pangalan ko? Sino ba ako?' Doon lumabas 'yung Ninong Ry. It's the video that made Ninong Ry talaga."

In June 2023, Kapuso comedy genius Michael V. made a parody of Ninong Ry with a character he named “Ninong Cry” on the longest running gag show, Bubble Gang.

Ninong Ry has also collaborated with fellow content creators and local celebrities on YouTube.

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