
On October 1, Australian makeup brand BYS Cosmetics officially released its latest advertisement featuring none other than Itaewon Class actor Park Seo-joon.
In the one-minute video, the Korean actor is seen taking the viewer on a romantic date.
According to the beauty brand, the new advert is part of its 8th-anniversary celebration.
“A whole new chapter is about to unfold, are you ready to begin your journey? Put your best self forward,” it said.
“Find beauty every day. Be the extra in the ordinary. #BYSxPSJ #PSJ #ParkSeoJun #ExtraOrdinary #Anniversary.”
Park Seo-joon for SMART?
Aside from BYS, the 6-foot-1 actor might also be the next South Korean superstar tapped by telecommunications brand SMART.
In their latest teaser, a reflection of Park Seo-joon's face is seen in the mobile device being held by the actor.
“Coming soon. #SmartKLife,” said the brand.
This is not the first time the telecom giant used South Korean actors to promote their brand. Early this year, Crash Landing on You stars Hyun Bin and Son Ye-jin starred in their tv and print advertisements.