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In light of the times, the message is simple yet heartfelt: Puno ng Puso ang Pasko. This year's Christmas Station ID moves away from the usual grand production and star-studded lineup, embracing instead a more grounded and earnest approach that focuses on what is essential, celebrating family, love, and Filipino values that shine through even brighter during the Christmas Season.

At the heart of the campaign are cherished Filipino values that are highlighted through different Christmas scenarios, featuring get-togethers, reunions, family bonding moments, and simple yet meaningful celebrations.

This also serves as an extension of GMA Network's “Ganito Tayo, Kapuso,” a collection of seven short films launched last August that celebrate the Filipino values of being Mapagmahal sa Pamilya, Maabilidad, Mapagmalasakit, Malikhain, Masayahin, Makabayan, and Maka-Diyos.

From kitchens filled with laughter to friendships strengthened by kindness and love, the Christmas vignettes paint a vivid portrait of the Filipino spirit. With love, gratitude, and togetherness at its core, the Network's Christmas Station ID reminds audiences that the brightest light of the season comes from within.

Watch “Puno ng Puso ang Paskong Pinoy,” the 2025 GMA Christmas Station ID on GMA Network's official YouTube channel, Facebook page, and www.GMANetwork.com.