
Indonesian rapper and singer-songwriter Rich Brian has finally returned with a summer track called “Love In My Pocket” that features a fresh pop anthem that's unlike any other track the rapper has produced.
The 3-minute song was written and produced by his longtime collaborators Bekon and The Donutz.
According to the rapper, “Love In My Pocket” is about “living in an environment of attention being sought with love happening around you that you feel like you deserve to experience but don't know how to get and fears being conquered.”
Aside from its catchy chorus and bubbly summer jam, it's also worth noting that the music video is unlike any other.
The video was uploaded on July 9, 2020. Rich Brian shared that because of the COVID-19 pandemic he isn't able to go on tour so he “ran out of budget for VFX on this video lol.”
Devoid of visual effects, the 20-year-old rapper is seen walking in a green screen set as he sings and raps the song.
With a growing fan base, he then encouraged fans to create their versions of the music video using the raw file.
He added, “Upload your 'Love In My Pocket' green screen VFX videos on YouTube. I wanna see them hehe… when I poop.”
upload your Love in My Pocket green screen vfx videos on youtube i wanna see them hehe when i poop
-- Rich Brian (@richbrian) July 12, 2020
Here are some of the most hilarious and creative ones we found on the Internet:
steve be looking different tho @richbrian pic.twitter.com/XmTAHIdDNH
-- shau🍯ミ★ (@jojischeerios) July 12, 2020
Uh @BTS_twt I think there's something wrong with your video…? pic.twitter.com/2QdxSRioij
-- .Marissa⚓. (@m_woww03) July 17, 2020
BREAKING NEWS: A Man reportedly have conquered the moon after he got love in his pocket#LoveInMyPocket @richbrian @88rising pic.twitter.com/zwkOKFJNMS
-- Mind blowon (@tahilalats) July 21, 2020
Whats in your pocket? I got some lent and some gum#loveinmypocket pic.twitter.com/0uNx03kgYg
-- UGLY PRIMO ✨ (@uglyprimo) July 20, 2020
i get chills when you leave my body pic.twitter.com/QA7kODPyak
-- 88rising 🌙 (@88rising) July 17, 2020
Because of the outpour of support from fans, Rich Brian's label 88Rising said that they'll be compiling the most creative clips they could find.
They said, “Brian will choose his favorites and we'll drop a music video at the end of the month.”
LET'S MAKE BRIAN'S VIDEO TOGETHER!
-- 88rising 🌙 (@88rising) July 20, 2020
We've seen so many creative clips for Love In My Pocket. Post your edits with #LoveInMyPocket and tag @RichBrian & @88rising.
Brian will choose his favorites & we'll drop a MV at the end of the month. 🔥
DL here: https://t.co/ePeG5dWvGd pic.twitter.com/Y5eR23oyOU