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Rich Brian's "Love In My Pocket" MV pushes fans to create meme-worthy videos

By Cara Emmeline Garcia
Published July 21, 2020 2:25 PM PHT

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Rich Brian Indonesia rapper


Rich Brian proves he's a good sport by asking fans to edit his “unfinished” music video.

Indonesian rapper and singer-songwriter Rich Brian has finally returned with a summer track called “Love In My Pocket” that features a fresh pop anthem that's unlike any other track the rapper has produced.

The 3-minute song was written and produced by his longtime collaborators Bekon and The Donutz.

According to the rapper, “Love In My Pocket” is about “living in an environment of attention being sought with love happening around you that you feel like you deserve to experience but don't know how to get and fears being conquered.”

Aside from its catchy chorus and bubbly summer jam, it's also worth noting that the music video is unlike any other.

The video was uploaded on July 9, 2020. Rich Brian shared that because of the COVID-19 pandemic he isn't able to go on tour so he “ran out of budget for VFX on this video lol.”

Devoid of visual effects, the 20-year-old rapper is seen walking in a green screen set as he sings and raps the song.

With a growing fan base, he then encouraged fans to create their versions of the music video using the raw file.

He added, “Upload your 'Love In My Pocket' green screen VFX videos on YouTube. I wanna see them hehe… when I poop.”

Here are some of the most hilarious and creative ones we found on the Internet:

Because of the outpour of support from fans, Rich Brian's label 88Rising said that they'll be compiling the most creative clips they could find.

They said, “Brian will choose his favorites and we'll drop a music video at the end of the month.”