Rodjun Cruz and family launch sports apparel business, Cruz Fit
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Learn more about Rodjun Cruz and his family's passion project, Cruz Fit.
Being fit and healthy has never been more important than now. That's why Kapuso star Rodjun Cruz and his family wanted to take their health and fitness advocacy to the next level with the launch of their very own sports apparel brand, Cruz Fit.
During the virtual launch of Cruz Fit on April 14, which was hosted by Rodjun's wife Dianne Medina, he and the rest of his family shared how Rodjun's own fitness journey has led to the establishment of their newest business venture.
Rodjun's fitness journey began in 2009 when he decided to adopt a healthier lifestyle. Since then, he has inspired his family members to be as committed as he is in staying fit. including his wife, Dianne Medina, who recently gave birth to their first child, Joaquin Ilustre.
Dianne shared how Rodjun and the rest of Cruz Fit Squad helped her deal with all the body-shaming she's experienced after giving birth.
“People really bashed me talaga on Instagram after I gave birth kasi I really gained so much weight. So, parang dito ako nagkaroon ng inspiration, dito ako nakahugot ng hope sa Cruz Fit family kasi talagang (nandoon) 'yung support nila sa'kin to lose weight--not just to lose weight, but you know, to be very healthy, lalo na may anak na ko ngayon.
“I just want to be healthy and to be active kasi aminado ako hindi talaga ako into exercise. Talagang si Rodjun lang 'yung inspiration ko and 'yung anak ko para mas maging healthy ako.”
Rodjun also emphasized that the ultimate goal should not be to have an attractive body, but more importantly, to be healthy.
“Bonus talaga na gaganda ang katawan natin pero ang goal kasi natin bukod sa maging maganda ang katawan natin, healthy tayo”
And from influencing his family to be in good shape, Rodjun has now helmed the transition of their family's fitness journey into a new business venture, their sports apparel brand, Cruz Fit.
During the media launch of Cruz Fit, Rodjun expressed his gratitude for the fruition of his passion project with his family.
“Siymepre thank you rin kay Lord kasi siya talaga nag-ga-guide sa'min sa blessing na 'to. Alam n'yo dati may hashtag lang ako. Nilalagyan ko 'yung mga workout ko to inspire people ng #RodjunCruzFit, para mas maka-inspire ako, makita nila 'yung mga videos ko.
“And gusto ko na lang din magpasalamat sa family members ko na talagang naniwala at nagtiwala sa'kin.”
Rayver is a board member of Cruz Fit, while Dianne is actively doing brand promotions. Rodjun and Rayver's elder brother Omar Cruz-Ilustre, on the other hand, is the head of operations.
Also part of the Cruz Fit team are Dianne Medina's brother Xavier Medina and his wife Andrea Cruz-Medina, veterans in sports retail and fashion retail respectively.
Xavier is in charge of product development, while Andrea leads the creatives and brand group.
Now, Rodjun and his family want to inspire more people to start their own fitness journey with the launch of their proudly Pinoy made line of sports apparel and accessories.
For their Spring/Summer Collection, Cruz Fit's offerings include hoodies, hoodie shirts, training shirts, training shorts for men and women, caps, and face masks.
One of the amazing things about their hoodie jackets is that they're made from engineered polyester and has the CFShield technology, which repels water but at the same time allows for maximum breathability and airflow.
So, you can stay dry and comfortable even when it suddenly rains while you're out jogging or training outdoors.
Their hoodie shirts, on the other hand, are made from French Terry material, which wicks and absorbs moisture quickly. This will help you keep cool while staying active.
The colors they used for their first collection are black, white, army green, gray, and orange, which is Rodjun's favorite color.
Xavier said they used army green because it symbolizes the strength, courage, discipline, and determination of military men. They want to instill these values in people so they can apply it to their own fitness journey.
Plus, they included touches of orange in their sports apparel so people would be reminded that Rodjun, a.k.a. Mr. Cruz Fit, is with them every step of the way.
Cruz Fit apparel and accessories are now available online through their Facebook shop, Instagram and Shopee account.
Watch out also for their upcoming collaboration with an international brand. Be sure to follow their social media account for updates.
So, if you are about to start your journey to a healthier lifestyle--or even if you've already started it--keep yourself motivated and well-equipped with a local sportswear brand that will help you believe, commit, and succeed.
For more lifestyle content, head out to GMA's Lifestyle page.
Check out also these other awesome local streetwear brands and swimwear brands.
