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Singer Ronnie Liang launches his new advocacy "Project Ngiti" inspired by his hit song "Ngiti."

The celebrity pilot-army reservist put up this new project, in cooperation with the Rizal Medical Center (RMC), to help peoplecleft lip and palate undergo surgery for free.

In a statement sent to GMANetwork.com, "Project Ngiti" was described as "a long-term partnership and advocacy of Ronnie together with the doctors, nurses, and staff of RMC to help adults and children to have a normal and happy lives."

Ronnie also said, "Gusto ko siyang maging source of hope and inspiration lalo sa may mga ganung kapansanan. Gusto ko sila na magkaroon ng magandang ngiti para hindi na sila muling makaranas ng mga panunukso."

He added, "Ever since 'pag kumakanta ako ng 'Ngiti' sa mga show ko at nakakakita ako ng mga taong may cleft, naiisip ko kawawa naman sila lalo na 'yung mga bata. They might be bullied. The feeling was thinking the future of those kids. Paglaki nila, paano na? Gusto ko makatulong sa kanila na magkaroon sila ng normal at masayang buhay dahil alam ko 'yung lumaking may cleft ay nakaranas sila ng discrimination at mga panunukso nung lumalaki sila.

"Masaya ako na maging instrumento sa pagbabago ng kanilang buhay at tumaas ang kanilang mga self-esteem. Masarap sa pakiramdam na 'yung natulungan mo ay nabago mo ang buhay at ang tulong na binigay mo ay pang habambuhay."

Ronnie concluded, "Ang goal namin ay maoperahan lahat ng taong may cleft lip and plate kahit nasaan man silang parte ng Pilipinas. There's no limit or deadline and, in God's grace, we plan na gawing lifetime itong Project Ngiti."

For those who want to get free cleft lip and cleft palate treatment, you may reach Ronnie Liang Project Ngiti on Facebook.

Meanwhile, here are other local celebrities and their advocacies: