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Ruru Madrid is the newest celebrity endorser to join the roster of A-list celebrity brand ambassadors of Beautederm Corporation.

In a press statement, president and CEO Rhea Anicoche-Tan said, "Ruru is a very welcome addition to the Beautéderm family."

She added, "Ruru is one of GMA-7's premiere leading men and he is an extremely gifted actor.

"He also has a very strong and potent online reach which is perfect for Beautéderm.

"What amazed me about him more is his professionalism and kindness.

"Working with him is such a breeze and a complete joy. Surely, this is the start of a wonderful partnership.”

Ruru has been in the business for almost a decade now and he has starred in a string of top-rating series on GMA-7, the most recent of which is the I Can See You: On My Way To You, where he played the role Jerrick.

Currently, Ruru is gearing up for the lead role of the upcoming GMA-7 primetime series Lolong, an action-fantasy where he will star opposite Shaira Diaz.

He is also one of the hosts and performers of weekly variety show All-Out Sunday (AOS).

“It's such a privilege and an honor to finally be a part of the Beautéderm family.

"I am grateful to Ms. Rei Tan for trusting me to be one of her brand ambassadors” said Ruru.

Ruru's personal Beautéderm favorites are the grooming essentials from the brand's Spruce & Dash collection namely: Beau Charcoal Soap, Lad Hair Pomade, Hugh Shaving Cream, Charcoal Charmer Face Mask, and Brawn Anti-perspirant White Spray - amazing products that are part of the young actor's daily regimen.

“Beautéderm's Spruce & Dash collection is perfect for my very active lifestyle,” he said.

“I'm always on-the-go and I'm always busy at work so I have to make sure that I look and feel my best every time I face other people.

"The entire Spruce & Dash collection gives me that extra boost of confidence that I need especially when I am having a long day.

"I start my day with a refreshing shower with Beau Charcoal Soap, a clean shave with Hugh Shaving Cream, a sprits of Brawn for long-lasting freshness, and I cap-off my grooming by styling my hair with Lad.

"I reward myself with a hot bath at the end of the day with Beau and Charcoal Charmer to remove excess dirt from my face.”

In conclusion, Ruru said about his new endorsement, "I cannot wait for all the exciting things that we will do together.”

Meanwhile, check out these photos of Ruru Madrid that give off major oppa vibes: