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Sam “SV” Verzosa and RS Francisco, co-founders of the health and wellness brand Frontrow Philippines, have expanded their mission of empowerment with the launch of a new Filipino food venture. The very first branch recently opened in Quezon City, right at their headquarters on Quezon Avenue.

Beyond serving premium-quality siomai at affordable prices, the initiative carries a deeper purpose: to create jobs, empower lives, and inspire hope for Filipinos both in the Philippines and abroad.

From wellness products to entrepreneurship, SV and RS have long been recognized for transforming lives. This time, they are turning to a simple yet beloved Pinoy favorite as a vehicle for change.

More than just a food business, the project is positioned as a social enterprise that provides livelihood opportunities and supports grassroots communities.

“We believe that business should be a platform to help others,” says SV in a statement. “Our goal is to give more Pinoys an opportunity to earn and build better futures for themselves and their families.”

Through accessible franchising options with low start-up costs, the venture enables ordinary individuals to become micro-entrepreneurs.

“Frontrow is helping people to dream big. With this initiative, we're offering an alternative that may help them stand on their own feet,” adds RS.

Meanwhile, check out these celebrities and personalities at Kapuso Food Fair: