Tata Taktumi fuses human talent, AI production in new single 'Not So Bad'
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Tata Taktumi released her new single 'Not So Bad,' a song anchored by real vocals and performance combined with AI-assisted production techniques.
Also known as simply Tata, the human led hybrid artist blends real human artistry with advanced technology in this project via Pacific Music Group (PMG), the Pan-Asian global music and entertainment company.
Tata is part of Stage Zero Entertainment under the creative direction of multi Grammy Award winning producer Timbaland.
“It's an honor to be working with one of the greatest producers while also shaping my artistry through this process,” shares Tata. “This project is built on real performance, collaboration, and creativity, with technology helping expand what we can imagine. I'm having fun creating and it inspires me.”
"Not So Bad" explores how advanced creative tools can expand, not replace, human artistry. While artificial intelligence was used in the process, the songwriting, creative direction, performance choices, and final production remained human-led.
The Filipino-American artist first started as a dancer through the internationally renowned Jabbawockeez network before Timbalan saw her creative potential, allowing her to evolve into a vocalist and creative collaborator.
With Filipino heritage influencing her artistic identity, Tata represents a new generation of global pop where innovation expands, but never replaces, the artist behind the work.
