A captivating new chapter in Philippine drama is set to unfold as GMA Network, Viu Philippines, and CreaZion Studios’ highly anticipated revenge drama series, Beauty Empire, makes its television premiere on July 7.

Beauty Empire marks a significant collaboration between the three powerhouses in the media industry, offering a fresh take on a Filipino story that will resonate deeply with audiences.

The series is top-billed by Kapuso Primetime Princess Barbie Forteza as Noreen Alfonso, Kyline Alcantara as Shari De Jesus, Sid Lucero as Eddie, Sam Concepcion as Migoy, Chai Fonacier as Kriselda, and Ms. Ruffa Gutierrez as Velma Imperial, with the special participation of Ms. Gloria Diaz as Clara and Korean actor and K-pop star Choi Bo-Min as Alex in his first Filipino production.

With pivotal scenes filmed in South Korea, Beauty Empire is a high-stakes drama that promises to deliver an insider look into the local beauty industry while inspiring K-drama enthusiasts and everyday Filipino viewers to redefine their own beauty standards.

The story centers on Noreen Alfonso (Barbie), a rags-to-riches beauty entrepreneur who is out to tear down the empire that her enemies have built. She goes head-to-head against Shari De Jesus (Kyline), a crass but social media-famous beauty CEO who is mentored by Velma Imperial (Ruffa), Noreen’s idol and a powerful industry veteran whose ties to her go beyond business.

But as Noreen tears her opponents down on social media and as they destroy each other’s personal lives, an invisible player becomes evidently responsible for the bloodshed happening amidst the ongoing beauty wars.

Joining the powerful ensemble are Gabby Padilla as Helena, Alex Agustin as Martika, Paolo O’hara as Gardo, Polo Laurel as Gino, Arkel Mendoza as Jessie, Divine Aucina as Jana, Aaron Maniego as Sylvester, Noemi Gonzales as Charing, and Ms. Isay Alvarez as Eva.

Created by award-winning filmmaker Real Florido and seasoned screenwriter Rona Co of CreaZion Studios Creatives, the highly anticipated series is under the helm of esteemed director Mark Sicat Dela Cruz.

This GMA Public Affairs series first premiered on streaming platform Viu last June 16, ahead of its much-awaited television debut.

Beauty Empire airs Mondays to Thursdays, beginning July 7, at 9:35 p.m. on GMA Prime. Global Pinoys can also tune in via GMA Pinoy TV.

Viewers can also watch Beauty Empire on Viu Philippines.