BRAND TALK
Selecta Launches Special Gifting Bundles to Share Happinas This Holiday Season
Spread the holiday cheer with family and friends through 12 Ways of Christmas
Manila, Philippines – As the Philippines enters the season of giving once again, Selecta launches especially curated Gifting Bundles to #ShareHappinas all throughout the holidays. Together with local retailers, convenience stores, and online delivery apps nationwide, Selecta is committed to helping Filipinos show appreciation and gratitude for all the people who add happiness to our lives through the simple act of sharing ice cream.
On the brand’s Facebook page, Selecta shares 12 Ways of Christmas – highlighting different people to #GiftHappinas to, as well as the ideal Gifting Bundle to share with them. From tubs of Selecta Supreme to share with the whole family, Super Thick Classic flavors to make DIY desserts that kids will love, authentic Italian Grom gelato for tito and tita, Vienetta for special occasions, or Cornetto for our 5-star delivery riders, it’s easy to celebrate the connections we have with the people in our families and communities who enrich our lives in different ways.
Each moment of happiness shared throughout the holiday season will show on the Selecta Happinas Map – a nationwide tally of shared moments of kindness happening across the country. To join the movement and create ripple effects of positivity that go beyond the communities we belong to, here’s how to take part in Selecta’s 12 Ways of Christmas:
• On an online post, tag the loved ones you wish to share ice cream with.
• Use the #ShareHappinas and #GiftHappinas hashtag.
• Purchase Selecta Gifting Bundles through any partner retailer and send them to loved ones through online delivery apps. Each use of the hashtag creates a pin that will appear on the Selecta Happinas Map.
Selecta’s 12 Ways of Christmas is a continued response to findings from the brand’s global study on happiness conducted last year which reported that 66% of Filipinos surveyed found happiness through human connection – ranking second among all countries surveyed. These results reflect a larger shift in happiness across the world, with more people recognizing the value of community togetherness. From new interactions with neighbors to restarting conversations with old friends, people across the globe have unlocked a new perspective on what happiness looks like.
Together with Selecta, give the gift of happiness this Christmas season to friends, loved ones, and people in our communities – one cone, one cup, and one tub at a time. For more on Selecta’s 12 Ways of Christmas, visit SelectaPhilippines.com/Happinas to view happy moments across the country.
This is a paid press release from Selecta.