Facebook may unveil video option for Instagram on June 20

 

In a report Monday night (Philippine time), tech site TechCrunch cited its sources as saying this will be similar to Vine, the six-second video service on Twitter.

 

"On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Call it the Vine effect," it said.

 

It cited reports some weeks back indicating internal tests were being performed for such a service.

 

Getting video on Instagram "is a move that would make sense," it said.

 

"Specifically, it looks like a direct response to the rising popularity of video-sharing services, namely Twitter’s Vine. It, and others like Viddy, Cinemagram and Socialcam, sometimes get described as 'Instragram for video' apps," TechCrunch said.

 

Vine lets users take and upload a maximum of six seconds of video footage using an iOS or Android device. But it was not until after Twitter rolled out a Vine app for Android that usage "reached a tipping point," TechCrunch said.

 

TechCrunch said adding a video service could be "a very attractive medium for advertisers and marketers."

 

It said that while Instagram may not yet be able to monetize ads properly for now, "adding in video is laying the groundwork—and providing one more engine to grow that Instagrammer base." —VC, GMA News