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Social Media Phenomenon: Living in the AlDub Nation

By IGGY GAN,  AllFamous Digital

Ever since Maine Mendoza (aka Yaya Dub) and Richard Faulkerson Jr. (screen name Alden Richards) graced the TV screens with their kilig tandem, people have been glued to their TV screens ever since. Reaching some of the highest rated episodes of Eat Bulaga, it is undeniable that the success of this “power couple” is anything but unreal. 
 
Since their KalyeSerye was brought to life by Eat Bulaga, there’s been no stopping on their end from hitting the top social media trends of the day, both breaking local and international records. 

Once again, AllFamous Digital used the power of social listening and took a dive into the social media phenomenon that is behind the popularity and success of AlDub. What was meant to be a simple noontime show skit is now taking over the majority of social media – and we’re here to show you why. 

Eclipsing the Competition


 
TV Ratings and other metrics aside, the mentions about AlDub is clearly far greater than its closest competition. Using the best social listening technology (Radian6), it is apparent that AlDub takes over the competition with getting 99% (37,999,355) of the total number of mentions from September 1-21, 2015. 

Part of the reason why this is relevant is because fans of AlDub are committed to hitting the Twitter trends when the show is on. Being the true fans that they are, they want to hit their goals and exceed millions upon millions of mentions every time a new episode of this popular KalyeSerye comes up. 

While Twitter is a good source of success on the basis of trends, Radian6 also pulls mentions from all public online sources, including Facebook posts, blogs, forums, online news articles and many more. Pulling from this rich data, AlDub did not only dominate Twitter, but the entirety of social media and other online sources as well. 

Saturday is AlDub Day

If you’ve ever wondered why it’s hard to ask your friends to go out on the first part of Saturday, it must be because they want to watch AlDub and take to social media to talk all about it. 

 
Peaks of mentions about AlDub are at least triple on Saturdays, with peaks of no less than 4 million mentions at a time. Let’s see what kinds of mentions people are saying about AlDub on these dates.
 

September 5, Saturday
 
#AlDubBattleforaCause became the talk of the town last September 5 as people anticipated the long-awaited meeting of Yaya Dub and Alden Richards live on Eat Bulaga’s Broadway Centrum stage. A piece of plywood separated the two from their possible meetup.
 


September 12, Saturday
 
The abduction episode left AlDub fans gasping and wanting more. #AlDubtheAbduction exceeded the 4 million mentions at its peak, with over 6 million tweets to hit social media all Saturday long. The scenes that brought about an indirect kiss between the two cast members was not left unnoticed by their dedicated fans. 


 
September 19, Saturday
 
#AlDubMostAwaitedDate it was. It peaked at over 8 million mentions, netting 12.1 million tweets at its peak. The AlDub tandem did not just reach the height of success on Twitter, but it broke social media in a way that any other local entertainment duo hasn’t done just yet. 
 
Movers and Shakers for AlDub

AlDub is liked not just by fans, but by fellow Kapuso stars as well. Since it has a very relatable plot that is seen to cheer people up and to make them feel a wave of kilig at the same time, popular personalities who are big fans of AlDub also drive mentions about the terrific tandem. 
Top 5 Personalities talking about AlDub, September 1-21, 2015

1. Relationship (@ohteenquotes) -3.59 Million Followers
 
 
 
2. Iya Villania- Arellano (@iyavillaniaarellano) – 3.47 Million Followers
 
 
 
3. Kara David (@KaraDavid) – 535,000++ Followers
 

 
4. Tina Panganiban Perez – 55,000++ followers
 

 
5. Biyahe ni Drew(@biyahenidrew) – 29,400++ followers
 
 
 
Homegrown Twitter talent @ohteenquotes pushed for AlDub-related mentions on this period. Real-life entertainment power couple Iya Villania and Drew Arellano also pulled mentions and conversations about the noontime phenomenon. 
 
So, what’s next for AlDub in social media? It seems like the only way to go is up as it breaks records and has elevated itself as a national sensation. As the rest of the nation watches, we’ll be sure to look at how this romance will bloom in the eyes of social media.
 

 

Iggy Gan is the Social Media Consultant of AllFamous Digital. He is a business analyst for social media by day and a pop culture junkie by night. Follow him on Twitter and Instagram @iggypedia.
 
AllFamous Digital, one of the country's leading digital marketing companies, is the authorized reseller and services partner of ExactTarget Salesforce Marketing Cloud in APAC, a thought leader in social listening and marketing automation.
 
The views expressed in this article are those of the author and do not necessarily reflect the position of this website.
Tags: aldub, allfamousdigital
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