'Wow, cool post' comment trends on social media

"Wow cool post, thanks for sharing!" is a phrase widely used in almost every Facebook comment section these days.

According to Shaila Lagarde's report on Stand For Truth, commentors on the online discussion community Reddit traced the origins of the phrase and learned it all started on IGN, a US-based gaming website.

Because the website was becoming a little too "woke" and to discourage IGN from posting any more similar "woke" material in the future, trolls began spamming its comments section with the phrase, "Wow, cool post. Thanks for sharing!" a Reddit commenter explained.

Others say netizens use the phrase so they can earn badges and become a page's top fan.

According to Christopher Star, the CEO snippetmedia.com, the badge can be earned by engaging with the page — through commenting on posts, sharing the posts, or even messaging the page itself. 

Consider "wow, cool post" a relative of the "first" comment of a post; that is, netizens commenting the word "first" on a post to affirm that they were, well, the first to comment. 

Mikko Mahinay, an online influencer, said the comment can be used to bump the post up a person's newsfeed.

"Kahit luma na post mo, pag may nagko-comment, lalabas 'yan sa feed mo. Kahit spam comment, lalabas pa rin 'yan or aakyat pa rin 'yan. You get more exposure," Mahinay explained.

Although the comment is harmless at best, it can be seen as disturbance for others.

Krista Garcia, a digital content strategist, said, "For example, mga news outlet. They want people to react to their post pero kung puro 'wow, cool post' lang ang sinasabi, nada-dilute 'yung message."

When it comes to handling situations like these, Garcia said, "We usually just wait for the trend to die down and then we just focus on making sure the stories are strong."

Facebook Philippines said that the repetitive usage of this comment that doesn't even have anything to do with the content is considered as spamming and can be removed if someone reports it.

Page managers, Facebook said, can stop these phrases from appearing by filtering it out. — LA, GMA News