Jollibee's first installment to annual Valentine series is on 'LDRs'

Fast food giant Jollibee continues with its annual Valentine's tradition and has just released the first of three videos of the series that everybody has come to know as #KwentongJollibee.

Premiered on Thursday, “LDR” features a couple who are currently away from each other, conversing only through text and video calls.

Driven by jealousy and struggles brought by distance, Mina questions their relationship.

“Hindi ko kaya. Ayoko na yata. Paano ka magmamahal kung hindi kayo nagkikita lalo kung nasanay ka na laging nandiyan siya?”

Realizing that there is no giving up when it comes to love, she drives home quite the quotable quote: “‘Pag mahal mo, ‘di ka susuko."

"Kakapit ka lang. Lalaban ka lang,” she continued.

"LDR" pulls in all the stops. Apart from a strong and super relatable and relevant story, it also features the Parokya ni Edgar hit "Your Song (One and Only)."

And at its helm is none other than award-winning director Antoinette Jadaone.

At the launch on Thursday, Jadaone revealed that shooting this year's entry is harder than before.

“How do you still put out the romance in the story kahit na alam natin na hindi ko sila mapapakita together in most of the scenes?” The esteemed director said. 

Jadaone is just one of three celebrity directors that the fast food giant tapped for 2021's Kwentong Jollibee series.

Pepe Diokno did the second installment, "First Date," which will premiere on February 8, while Ianco dela Cruz directed the third and last video, "Hero," which will drop on February 12. 

#KwentongJollibee Valentine series is the fast food giant’s annual showcasing of true to life love stories strengthened by their products and services. — LA, GMA News