BRAND TALK
Live out your k-drama moment with soju
It's an all-too-familiar scene for an adult who is a K-drama fan: a green bottle of soju on the table as our favorite characters eat out after work or maybe shared between two college friends stealing glances at each other. If you can call out ‘geonbae!’ (which means cheers! or bottoms up!) right along the characters on screen, then you probably already know this popular Korean spirit.
Soju has slowly made its way to Filipinos’ drink menu thanks to the arrival of the Korean Wave into the local media. You’ve seen how it’s done in K-dramas. This means soju not only goes well with Korean food, but adults may also enjoy it in moderation to socialize.
This clear distilled alcohol was traditionally made from rice, and modern makers have made it more appealing to everyone by adding flavors. Don’t just get any random green bottles off the grocery shelves, though. Nowadays, there are plenty of soju products in the market, but if you want to experience the original soju, look for Jinro Soju with its trademark toad logo for an authentic and flavorful Korean drinking experience.
Jinro Soju is also easy to recognize with its brand ambassador, South Korea’s sweetheart Lee Ji-eun, popularly known as IU. The chart-topper singer and K-drama darling IU, who has recently finished filming her movie with Park Seo-Joon, gives off a clean and pure image like Jinro Soju.
There’s nothing like a good K-drama that makes you want to sit back and lose yourself in the story. There are different dramas to suit your taste, just like there are different Jinro Soju flavors. For something simple yet smooth, there's the Chamisul Fresh or Jinro Chamisul Original. The sweetness of Jinro Green Grape is as light and delicious as a heartwarming rom-com, while a bottle of Jinro Grapefruit with its tangy and citrus taste is perfect if in the mood for action scenes. Celebrations with friends go well with the freshness of Jinro Strawberry, either as a cocktail or by itself. There’s also Jinro Plum which brings a playful touch of plum to the clear taste of Chamisul Fresh.
Picking an authentic soju makes all the difference in taste and quality. Just don’t forget to drink moderately so you can have a great time. Now go and grab the authentic Korean soju, Jinro - it’ll make you feel like you’re the star of your own K-drama story. ‘Geonbae!’
Jinro Soju is available through online delivery and in supermarkets and convenience stores nationwide.
Drink responsibly.
ASC Reference Number: H089N050522HS