Say hello to a brand new hue

When was the last time you treat your tresses a trip to the stylist? Remember how exciting it was to step out of the salon with newly tinted hair. It’s fun to experiment with different shades that can complement your skin tone, the latest fashion trends, your favorite color, or even just your current mood. That's why whether you favor lighter locks, darker hairdos, or eye-catching hues, it's hard to see them lose its gorgeous color over time.

The biggest mistake you can do to your freshly dyed hair is to treat it as if nothing happened. A brand new hue calls for a new hair care routine. It needs a little more love and attention if you want its luster to last longer.

If you enjoy staying out in the sun or taking hot showers, then you’ll sadly find your color fade too fast. Heat can strip moisture from your strands, making it susceptible to breakage and frizz. It can cause the color to turn dull. This also applies to tools like curling rods or flat irons. If you must use one, make sure you keep it at the lowest setting.

To protect your dye job against damage, you have to switch to products that are specially designed for colored hair. The TRESemmé Pro-Color Series brings an anti-fade technology that makes your colored hair last 2x longer*. Its Color Radiance and Blonde Brilliance variants make sure that no matter what color spectrum your hair lies in, its shade will last for longer.

If you have colored hair, go for the TRESemmé Color Radiance Booster. It coats your hair strands with a layer of protective ingredients that keeps color from bleeding out during washes. For those with lighter or blonde locks, TRESemmé Blonde Brilliance helps preserve blonde shades*. Its purple shampoo formula is designed to remove brassiness and yellow discoloration of light shade bleached hair. All the products in the Pro-Color series have jojoba oil to keep your lovely hair shiny and moisturized.

TRESemmé launched its Pro-Color Series by heading straight to the runway. With Philippine fashion’s sought-after fashion stylists Daryl Chang and Pam Quiñones at the helm, TRESemmé brought an array of hair colors to the spotlight. Daryl Chang’s Blonde Brilliance is all about feeling young, hip, and fierce while Pam Quiñones’ Color Radiance collection gave off a strong and vibrant vibe on stage with its fiery shades of red.
  
Watch scenes from the TRESemmé Runway Ready 2019: Color the Runway below and be on the lookout for your next hair inspirations: 

Retouches are expensive, but with the TRESemmé Pro-Color Series, you can maintain the hair color of your dreams without breaking your budget. Step out of the door with runway-ready colored hair any time.

*with regular use, vs. other TRESemmé system

Get the latest updates on the TRESemmé Pro-Color Series by following them on Facebook.