A haircare future brighter than the sun

A bright and sunny day invites us outdoors to enjoy clear skies and a vibrant atmosphere. Yet, keeping cool from the heat is more than just retreating in the shade. We hide from the harsh sun for multiple reasons: the air is more humid than usual, our scalp gets sweaty, and our hair gets direct sun exposure.

When the sun is up, people become more conscious of how their hair behaves outside. We instinctively prepare to shield it by using physical barriers like throwing on hats, grabbing umbrellas, and even styling it in updos, braids, or curls to ensure all-day comfort and style.

Some may argue that constantly doing these pre- going out practices can ruin our locks and tresses overtime. However, studies show that UV radiation dehydrates our strands, causing four times more dryness and damage compared to heat styling!

Aside from knowing a thing or two about UV rays, Kuya Kim Atienza has his facts figured when it comes to a sun-protected day out! Watch how he explains why the hair suffers more during warmer conditions and what we can do to prevent extreme damage:

Sunny skies also mean that people make it a habit to generously apply sunscreen with a good amount of SPF to the skin before heading out. Our hair needs that primary layer of protection, too!

The new Dove UV Repair & Glow line is a breakthrough in hair care technology with an advanced Hair Protection Factor (HPF) scientifically proven to provide a 70-hour defense from harmful UV rays. Formulated with ferulic serum, it works to repair 99% of internal UV damage and gives your hair 10x more shine.

Kuya Kim encourages us to heavily rely on facts to stay safe and comfortable amid high temperatures. Take note of the hot weather do’s and don’ts with habits and products that provide the most security from adverse effects of UV.

Rethink your hair routine with Dove’s four-step system and get a dose of sun protection at every open-air destination. Shampoo, condition, treat, and spray through every travel for hydrated strands with maximum shine.

Whatever the weather, pull up to any function without worry. Let Dove and Kuya Kim show you that a little sun never hurt anyone as long as you get your protected hair glow on!