Maine Mendoza, Bianca Umali, Heart Evangelista and more celebs join the BW Challenge

Maine Mendoza, Heart Evangelista, and Bianca Umali, just to name a few all posted a black and white photo of themselves on Instagram Monday with a simple caption that said "challenge accepted."

The challenge reached Philippine Instagram over the weekend and peaked all through Monday with not a few Filipino celebrities joining.

Joiners received a message that (1) encouraged them to "take care of each other and make everyone inclusive. We are beautiful the way we are," (2) to post a black and white solo photo of themselves, and (3) to pass it on to 50 other people.

"I chose you because you are beautiful, strong, and incredible," the message read.

Many posted glamorous shots of themselves but a few, like Maine Mendoza and Andi Eigenmann chose photos that showed a kind of beauty often not talked about.

Did you join in the challenge? — LA, GMA News