BRAND TALK
You too can have hair like Heart's!
Having dry and lifeless hair can be more prevalent as the summer season approaches. These days, Filipinas crave for using natural ingredients for their beauty routines. In the hopes of maintaining an all-natural beauty regimen, it can be quite challenging to look for the perfect conditioner in a market where there’s a wide variety of natural products available. Some products don’t meet everyone’s expectation of giving hair the moisture and conditioning. Thankfully, Filipinas are in for a treat as there is a new variant that has nature-based ingredients!
What women want
Many Filipinas desire the benefits of natural ingredients, but paired with the potency of their tried and tested conditioner brands. Because some natural conditioners may not be as rich, may not keep well, or not provide the shine, softness, or a detangling effect, they may be lacking in the total care that women look for in caring for their hair, even if many wanted to make that shift. Women’s beauty must-haves now usually involve many ingredients and products that are more natural.
Cream Silk, a brand ever known to be part of women’s lives not only through beauty but also through empowerment, took to the labs to find out how they could address this desire.
This month, Cream Silk brought an elegant unveiling of a breakthrough innovation into the digital space.
For 35 years, Cream Silk has addressed the many beauty concerns of Filipinas, from specialized treatments to everyday hair care needs, explains Jerika Vilan, Cream Silk’s Senior Assistant Brand Manager, through the online press launch. One of the current concerns that was put in the spotlight was dry, brittle, and lifeless hair. Many women were keen on finding a product that could provide a natural solution to this problem.
Dani de Leon, Unilever’s Hair Research and Development Manager, explained that they went through many formulations and hundreds of natural ingredients to find the perfect combination that would give women what they wanted.
The power of two worlds
Through careful research, Cream Silk fused the rich science used in their patented conditioning technology with the power of natural ingredients to create Cream Silk Rich Organic Powerfusion Ultra Conditioners. No other conditioner in the market unlocks the full power of nature while possessing the deep conditioning from products that are created through advanced technology.
Cream Silk Rich Organic Powerfusion is about getting luscious conditioning and being naturally powered, the potency of two worlds combined.?
The already tried and tested Cream Silk conditioning technology ensures that this is the deep, rich conditioning you love – moisturizing hair, sealing the cuticle from more damage, and restoring it to its healthy state. Hair is detangled in every wash and feels soft and luscious every time.
It is also powered by natural ingredients, carefully selected and designed to make sure each works together in the best combination for your hair. It is composed of 100% organic balms, luxurious oils, botanicals, and florals that bring shine and health to hair.
These fusion of two worlds produced two lush variants. Cream Silk Rich Organic Powerfusion Rich Moisture was created to remedy dry and coarse hair through its combination of shea butter, coconut oil, damascena rose oil, hibiscus extract, and honeysuckle dew.
Cream Silk Powerfusion Rich Lustre prevents lifeless and brittle hair through a potent formula of shea butter, almond oil, cinnamon leaf oil, bamboo extract, and aloe.
Your next beauty must-have
Cream Silk girl Heart Evangelista was also present at the Cream Silk Rich Organic Powerfusion online launch. Heart was absolutely loving how her hair keeps improving with Cream Silk and how the product keeps on bringing welcome surprises. As a result, Heart shared, your confidence will shine through once you really feel good about yourself.
Cream Silk girl Heart Evangelista swears by the power of nature in Rich Organic Ultra Conditioners.
Luxurious conditioning and natural ingredients make this her new beauty must-have. It should also be yours!
Nature has a power. Indulge in the power of nature with the new Cream Silk Rich Organic Powerfusion ultra conditioner and get luscious moisturized hair that blooms with life. Share your #RichnessOfNature experiences and visit @CreamSilkPH on Instagram for more updates.
Cream Silk Rich Organic Powerfusion Ultra conditioners are available now in supermarkets, department stores, drug stores, and e-commerce sites.