Song Kang is the new face of this local fashion brand

Song Kang has been unveiled as the newest endorser of Penshoppe.

The local fashion brand launched its "Retro Pop" campaign on Saturday, and the video featured none other than the South Korean actor.

"It’s the butterfly effect," Penshoppe said on its official Twitter account. "Say hi to TEAM PENSHOPPE’S newest endorser, Song Kang!"

The promotional clip has already surpassed a million views as of writing.

Song Kang is known for his roles in K-dramas like "Nevertheless," "Love Alarm," and "Sweet Home." —JCB, GMA News