Puregold expands wholesale and retail operations, buys Eunilaine and Grocer E 

Puregold Price Club Inc. is buying the company that owns and operates the Eunilaine Foodmart and Grocer E Supermart brands, further expanding its chain of wholesale and retail outlets.

 

Lucio Co-led Puregold said its board on Monday the nod to buy 100 percent of Company E Corporation, which owns 11 Grocer E supermarts and four Eunilane foodmarts in Metro Manila and Calabrzon area.

 

The acquisition is in line with its goal to hit 200 outlets by 2015 its aim to strengthen its foothold in the supermarket industry – currently dominated by the SM Group of tycoon Henry Sy.

 

The second biggest supermarket operator Puregold logged a branch network of 156 as of end-2012, including 131 Puregold stores, 19 Parco supermarkets and six S&R warehouse membership shopping clubs.  

 

This year, the group is targeting to open 25 new stores and one S&R outlet and to make its first foray in Mindanao with a Puregold Hypermart in Cagayan de Oro – slated to open in the third quarter – as well as a S&R store in Davao.

 

The company is also looking at Panay, Negros, Cebu, Leyte, Samar, and Bohol as sites for expansion. — VS, GMA News