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Grab partners with IDOOH for in-car ads in PHL


GrabAds, the advertising platform of Transport network company Grab, has partnered with out-of-home media technology firm  IDOOH International to deploy media screens in GrabCars in the Philippines.

“The partnership aims to provide passengers and drivers with an enhanced and more rewarding commute experience, and brands with a comprehensive out-of-home branding platform,” Grab said in a statement on Monday.

Fully interactive 10-inch IDOOH display tablets will be integrated in selected GrabCar vehicles.

“Grab drivers can look forward to an additional revenue source of monthly incentives and rewards, awarded based on the number of trips completed and duration of screen activation,” it said. —Ted Cordero/VDS, GMA News

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