Shakey’s Pizza Asia plans to roll out 20 stores this 2019

Shakey’s Pizza Asia Ventures Inc. plans to open 20 new stores this 2019, bringing its projected local network to 248, Shakey’s Pizza Asia said Wednesday.

It ended 2018 with 20 new stores, hitting its store opening target last year.

“We continue to see consumer spending fueling the Philippine economy, which is still one of Southeast Asia’s fastest-growing markets,” said Shakey’s president & CEO Vicente Gregorio said in a statement. 

Around 80 percent of Shakey’s new stores in 2018 were opened outside the National Capital Region, in line with the company’s strategy to pursue growth outside first-tier cities.

Seventy-five percent of the newly opened stores were also franchised.

“We are focused on expanding outside Metro Manila where we see great potential in terms of demand for the premium yet affordable dining experience we provide. We also tapped more local partners … to run our provincial operations and to ensure that we have on-the-ground accountability even in farther-flung areas,” Gregorio said.

Recognized globally as the original pizza franchise, Shakey’s was first established in the United States in 1954 and is best known for “the pizza that started it all.”

It opened its first store in the Philippines in 1975 and now maintains market leadership in both the full-service chain and full-service pizza chain categories.

Apart from the Philippines, Shakey’s Pizza Asia also owns perpetual rights to the Shakey’s brand for the Middle East, Asia (excluding Japan and Malaysia), China, Australia, and Oceania.

In 2018, it opened its second international store in Dubai, breaking several Shakey’s records for highest first day sales and highest number of pre-sold loyalty cards.

With two area development agreements already signed up, its total international pipeline consists of at least 18 more outlets over the next few years. —VDS, GMA News