PLDT taps ex-news anchor Cathy Yang to head communications team

PLDT Inc. is tapping financial journalist and former ABS-CBN News Channel anchor Cathy Yang to lead its corporate communications team.

In a disclosure to the Philippine Stock Exchange on Thursday, PLDT said its board of directors confirmed Yang’s appointment as Group Head of Corporate Communications in its meeting held August 6, 2020.

This, as Mon Isberto, who served as Public Affairs Head, is retiring after serving PLDT and its wireless subsidiary Smart Communications for 25 years. 

“Yang, who served most recently as anchor and managing editor of the ABS-CBN News Channel, will serve as communication strategist and advisor of PLDT’s Top Management Team,” PLDT said.

She will also oversee the communications needs of the broader MVP Group of Companies, of which PLDT is part. 

Yang takes on the rank of First Vice President and will be part of PLDT’s senior management team, the telco said.

“We welcome Cathy into the senior Management ranks of PLDT and Smart. Cathy is an excellent communicator and a journalist of unquestioned integrity.  Her extensive experience as a financial and media person, here and abroad, will add a new dimension to our communication strategy in articulating and presenting who we are and how we perform.  She will bring our era of communication into the digital space.  Again, a warm welcome to Cathy, “ said Manuel V. Pangilinan, PLDT chairman, president and CEO.

“I am tremendously privileged to be part of the Philippines’ biggest telco firm PLDT, helping consumers and businesses thrive during the COVID-19 pandemic, streaming content and delivering products and services through digital connectivity,” Yang said. -MDM, GMA News