Jollibee to open Europe flagship store in London’s West End on May 20

Homegrown fast-food giant Jollibee is set to open its flagship store in Europe in London's West End commercial and cultural district later this month.

In a statement, Jollibee said the store is set to open on May 20.

“Bringing Jollibee to London’s West End is part of our continued commitment to expand in Europe and bring our delicious crispy Chickenjoy to more people around the world,” said Jollibee Group CEO Ernesto Tanmantiong.

“Globally, Jollibee Group plans to open 450 restaurants across its brands this year with the long- term goal of being one of the world’s top five restaurant operators. We know customers are excited to try new restaurants and visitors will return to key tourist destinations like central London, helping to fuel the capital’s restaurant industry,” Tanmantiong added.

The opening comes as Jollibee continues its crossover to the mainstream British market, which comprises 75% of its customers in its latest UK stores.

So far, the company has sold over three million pieces of chicken to the British people and is set to rise to 15 million by the end of 2022.

By 2025, Jollibee intends to have 50 stores across Europe, including its first restaurant in Spain.

“Opening in central London in such an iconic location is a huge step forward for Jollibee. Behind the scenes, we have been perfecting our new menu items as well as planning our brand-new restaurant design. The store in Leicester Square is designed to provide impeccable customer service. We want to provide the best experience for our customers, from ensuring each menu item is of the highest quality down to the comfortable seating,” said Dennis Flores, president of Jollibee Europe, Middle East, Asia, and Australia.

For his part, Jollibee Europe business head Adam Parkinson said that Jollibee remains on track for its continued growth across the UK. and Europe.

“The London community is keen to return to socializing with friends and sharing great food. Our London West End restaurant will be a fantastic place for our customers to spend time, try out our delicious menu, and just relax—something I think the UK is craving right now,” Parkinson said. — Ted Cordero/BM, GMA News