Shopee: 1.8 million items sold in a single minute during 9.9 sale

At least 1.8 million items were sold in a single minute across Southeast Asia during the 9.9 sale, e-commerce platform Shopee said Thursday.

In a statement, Shopee said that the 1.8 million items sold in a minute were during the peak of the 9.9 “Super Shopping Day” or in the first two hours of September 9, 2021.

In the Philippines, meanwhile, the e-commerce platform observed the following trends in the first eight hours of the sale:

• Face masks were the top-selling item during the first eight hours of 9.9, followed by mobile phones and footwear

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• Home & Living, Health & Personal Care, and Women's Apparel were the most popular product categories among Filipino shoppers
• Shoppers are purchasing a wide range of items, from health essentials to gadgets
• Filipinos are eagerly snapping up the best deals, with one user making over 120 orders within half a day

The leading e-commerce platform in Southeast Asia and Taiwan, Shopee is a part of Sea Limited, a global consumer internet company.

Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. — Ted Cordero/BM, GMA News