AirAsia Philippines launches all-in-one digital platform

Low-cost carrier AirAsia Philippines is diversifying its business beyond airline operations following the launch of its all-in-one digital platform.

“Diversification is the key. The key for any company to grow is to diversify and look at the trends in front of you to maximize and grow your business,” AirAsia Philippines chief finance officer Raymund Berja told reporters during the launch of the airasia Super App in Pasay City on Wednesday.

“We see a lot of digital push even before the pandemic. We already rolled out our digital pivot in 2016, it was just expedited by the pandemic and everyone is going that space,” said Berja, who is also the country head of airasia Super App.

The airasia Super App was first launched by Capital A (formerly AirAsia Group) as a digital venture in Malaysia and Thailand last year.

In a press statement, AirAsia Philippines said the launch of the airasia Super App in the Philippines complements its findings in a study commissioned in end-2021, where respondents have highlighted their interest in an integrated end-to-end travel experience.

The airline said that six out of 10 respondents are keen on booking packages composed of flights, hotels, tours, and activities.

Apart from airline and travel-related services, the airasia Super App will soon offer ride-hailing, food delivery, and shopping.

“The airasia Super App has arrived in the Philippines, and we are looking forward to serving all Filipinos with three key things - convenience, reliability and affordability. We are an everyday app, for everyone and we aim to create value for all airasia Super App users. We have grown from just an airline into a full-fledged super app today with strong products across key business verticals such as travel and delivery,” said Tony Fernandes, CEO of Capital A Berhad. —VBL, GMA News