GMA, Nestlé Philippines partner for environmental advocacy

GMA Network Inc. on Monday inked an agreement with Nestlé Philippines for a joint campaign on climate change, covering awareness initiatives across the country given its vulnerability to such risks.

Under the partnership, the two parties are set to roll out initiatives which would prompt public attention to environmental issues, along with information dissemination.

The memorandum of agreement (MOA) signing ceremony was held virtually on Monday, and attended by top executives of GMA including chairman and chief executive officer Atty. Felipe L. Gozon.

“With this partnership with Nestlé, we will be able to communicate that it does not take a lot to become environmentalists,” Gozon said during the ceremony.

“Through our joint efforts, Nestlé and GMA will inspire Filipinos that through basic acts at home like proper waste disposal, power and water conservation practices, creative recycling and repurposing, and even simply embracing a less material lifestyle, all these can make a big difference,” he added.

Gozon also hinted at more initiatives being rolled out in line with the partnership, including joint workshops to train GMA employees on greener living at home and at work.

He also welcomed the opportunity for artists of the Sparkle GMA Artist Center to take on roles as ambassadors of change when they appear in the coming advocacy plugs.

Gozon’s sentiment was shared by Nestlé Philippines chairman and chief executive officer Kais Marzouki who cited the need for the cooperation of all stakeholders.

“We have to work hand in hand between the government, the private sector, and the communities toward a healthier and more livable planet,” he said.

Marzouki said among the initiatives being pursued are those that involve sustainable sourcing, transforming operations, and helping address future risks.

“Our joint campaign to bring awareness of plastic waste and to reduce, reuse, recycle plastic at home can go a long way indeed,” he said.

“We are very honored to share this environmental advocacy with GMA Network. We can’t wait to see the powerful synergy between Kapuso and Kasambuhay come to life driving the right mindsets and behavior for a waste-free Philippines,” he added.

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