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The Church and the Academe are the most trusted institutions among Filipinos, while Government and Non-Governmental Organizations are the least, according to the latest Philippine Trust Index (PTI) released Monday by EON Stakeholder Relations.
"Aside from the important role of communications in building trust, the 3rd PTI also showed that the Church is still the most trusted institution among the general public at 75 percent rating, EON noted in an emailed statement.
"This is followed by the Academe (53 percent), Media (33 percent), Business (13 percent), and NGOs (12 percent).
"Last on the list is the Government, with a trust level of 11 percent among the general public."
For the 3rd PTI, EON asked 1,626 respondents through a face-to-face interview from the informed and general public in rural and urban areas in National Capital Region, North Luzon, South Luzon, Visayas and Mindanao.
According to the survey, only two out of 10 Filipinos believe that the government is not corrupt and four out of 10 said "not being corrupt" is the most important driver for them to trust the government.
Six out of 10 Filipinos said they only need to hear information once from religious institutions to believe it.
Communication is 'very important'
Communication is 'very important'
The trust rating of religious institutions went up by more than 20 percent, from 51 percent in the 2011 survey and from 68.1 percent last year.
On the other hand, half of the respondents said information from businesses, NGOs, and the Media should be repeated at least two to three times for them to believe it.
Nine out of 10 Filipinos said communication of Government, Businesses, NGOs and Media to stakeholders is "very important."
Among the Media, TV is most common source of information, followed by radio and the internet.
Under the business sector, healthcare, water, information technology, telecommunications, tourism and pharmaceutical were among those which received the highest trust ratings.
Mining, alcohol and tobacco, and real estate, on the other hand, got the lowest scores.
Three out of 10 Filipinos said businesses that give fair salaries and benefits are the most trustworthy.
"The results show that trust is dynamic and that it can be built and eroded," said Malyn Molina, EON assistant vice president for business development and strategic planning.
"It also highlighted that for Filipinos, trust can break communication barriers and is a tool that grounds relationships, which is why it will always be worthwhile to invest in building trust," she said.
The significant findings of the 3rd PTI include:
- For the Government, integrity is the foremost trust driver, dwarfing competence, performance, and leadership. Four out of 10 Filipinos say that “not being corrupt” is the most important driver for them to trust government. However, less than 2 of 10 believe that the Government is not corrupt.
- Trust on the Media remained constant for the two consecutive study periods. TV commands the highest trust level among the general public, especially in rural areas, followed by radio and newspapers.
- TV is the most common source of information for over 99% of both the general and informed publics, followed by radio at 60% (general) and 63% (informed). The internet is the 3rd usual source of information for the informed public.
- Within the Business sector, the industries of healthcare, water, IT/telecom, tourism and pharmaceutical industries were accorded the highest trust levels, while the mining, alcohol and tobacco, and real estate industries garnered the lowest.
- How Business treats its employees also emerged as a very important trust driver among both the general and informed public. About 3 of 10 say that they trust businesses that give fair salaries and benefits.
- NGOs in the Education, Health & Nutrition, and Environment ranked high on the trust spectrum. However, among the general public, there was a significant difference in the ratings of NGOs working with labor, housing, migrant workers, and women, who enjoyed higher trust levels in urban areas than in rural areas.
- About a third of the respondents identify incorruptibility as the most important trust driver for NGOs. Both the general and informed publics also note that to earn the trust of the people, NGOs should be free from political interests, help those in real need, have competent leaders, provide livelihood and communicate.
- Media emerged as the most trusted source of information about the Government, the Business sector, and NGOs. For information about the Church and the Academe, colleagues, families and friends were their second most trusted source of information. While traditional media still dominates as a trusted source of information, online media is steadily earning the Filipinos’ trust.
“The 3rd Philippine Trust Index clearly shows that trust-building is a never-ending process and commitment that all institutions should take seriously," said Junie del Mundo, EON chairman and CEO
"The value that trust brings to a relationship is limitless, which is why EON has always made trust-building as the cornerstone of stakeholder relations,” he added. – Kathryn Mae P. Tubadeza/VS, GMA News