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Over the course of his illustrious five-decade career, the Amazing Spider-Man has fought against a fearsome assortment of evildoers: two-bit thugs, sinister super-villains, and even cosmic conquerors.
This time, however, the world’s most beloved arachnid superhero will take up an all-new mission: to save the environment, and inspire the rest of the world to do the same.
A marvelous team-up
In a historic move, Spider-Man was announced as the first-ever Super Hero ambassador for the World Wide Fund for Nature (WWF)’s annual lights-out event, Earth Hour.
Earth Hour’s newest representative was formally introduced by Andy Ridley, CEO and Co-Founder of Earth Hour, together with Jeff Blake, Chairman of Worldwide Marketing and Distribution at Sony Pictures Entertainment.
The announcement came simultaneously with the launch of Earth Hour Blue, a crowdfunding and crowdsourcing effort to persuade people to participate in the global planet-saving initiative.
“The idea of Earth Hour has grown beyond anything we could have dreamed,” said Ridley. “We hope that Spider-Man will empower individuals to be Super Heroes for the planet, and use their voice or their dollar to support projects or campaigns around the world.”
Earth Hour Blue aims to support a number of WWF’s projects for this year, such as the delivery of energy-efficient stoves to families in Madagascar, the expansion and preservation of South Africa’s Table Mountain National Park, and building fiberglass boats and assisting the typhoon-ravaged communities in the Philippines.
The movement also aims to rally support for the organization’s “Lights Out For The Reef” campaign to save Australia’s Great Barrier Reef, as well as the “I’m FINISHED with FINS” pledge to end shark-finning in Asia.
As Ridley put it, “It’s about harnessing the power of the crowd. That’s what Earth Hour Blue is all about.”
With great power…
It’s certainly a big year not just for Earth Hour, but also for the wall-crawler himself. After all, the fictional superhero is currently enjoying increased visibility and popularity due to his upcoming film, “The Amazing Spider-Man 2.”
“Earth Hour is a movement that has created massive impact around the world,” said Andrew Garfield, who portrays Peter Parker/Spider-Man in the new film. “I’m proud Spider-Man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have.”
“The Amazing Spider-Man 2” pits the webslinger against the energy-generating Electro, played by Jamie Foxx. The actor believes that Earth Hour “isn’t just about lights off; it’s about people across the world coming together throughout the year to join forces to improve the planet.”
Joining Garfield and Foxx in support of Earth Hour are Emma Stone, who plays Peter’s colleague and love interest Gwen Stacy, and Mark Webb, the director of the film.
…Comes great responsibility (to the environment)
In line with the Earth Hour campaign, “The Amazing Spider-Man 2” is the most eco-friendly tentpole film in the history of Columbia Pictures. As the official website of Earth Hour proudly proclaims, “The Amazing Spider-Man 2” is wholly carbon neutral.
The crew used Gold Standard carbon offsets during production and publicity tours – a move that was prompted in no small part by the filmmakers’ support for WWF-China’s anti-deforestation efforts.
“We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste,” said Blake.
Webb himself has promised to support the “Power Up a Ranger” campaign in Indonesia, which involves outfitting WWF Rangers with better equipment in order to protect Indonesia’s wildlife more effectively.
This year’s Earth Hour will be held on Saturday, March 29, at 8:30 PM, while “The Amazing Spider-Man 2” is scheduled to swing into Philippine cinemas on April 30.
“Imagine what we can do this year,” said Garfield, “with Spider-Man by our side.” — TJD, GMA News