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GMA Network, most awarded TV network sa UA&P Tambuli Awards
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(L-R) GMPI's Aileen Young (activations manager), Kai Palileo-Cruz (product development manager) Lizelle G. Maralag (president and COO) and Jon Lara (product development manager) with Havas Media Ortega chairman and CEO Joselito Ortega
Sa pamamagitan ng sales at marketing arm na GMA Marketing and Productions, Inc. (GMPI), ginawaran kamakailan ang GMA Network sa 2013 University of Asia and the Pacific (UA&P) Tambuli Awards: 7th Asia-Pacific IMC Effectiveness and Values Awards.
Gayundin, kinilala ang GMPI sa apat na parangal kabilang ang Gold Award para sa Christmas short film na "Hating Kapatid" sa Family-Oriented Brand category. Ang naturang short film ay tungkol sa storya nina Niño at Jose, kung saan ipinakita ang halaga ng pagbibigay tuwing Pasko.
Ginawaran din ang "Hating Kapatid" ng Bronze Award sa prestihiyosong Busan International Advertising Festival (Ad Stars) at Bronze Award sa 2012 Araw Values Awards noong nakaraang taon.
Maliban dito, ginawaran din ng Silver Award ang GMA’s Kapuso Mine-Sine offering na "Aruga" at Bronze Award ang "Gustin."
Ang "Aruga" ay storya ng relasyon ng isang anak at sa ina nitong may problema sa pagdinig. Nagwagi ito sa Family-Oriented Brand category.
Samantala, ang "Gustin," na batay sa totoong buhay ng isang mahirap na batang lalaki na binalik ang isang bag na puno ng pera sa may-ari, ay kinilala sa Advocacy category.
Bukod pa rito, inuwi rin ng Kapuso Network ang Bronze Award para sa Integrated Branded Content at Entertainment category para sa Christmas Short Films campaign noong nakaraang taon.
“We thank our advertiser clients and agencies for continuously supporting GMPI,” ani GMA Marketing and Productions president at COO Lizelle G. Maralag.
“These awards inspire us to create even more values-oriented advertising materials, while imparting the message that selling products and promoting positive values can be done at the same time,” dagdag nito. — BM, GMA News
