From simple sticky rice to sweet-filled sensations, the humble palitaw takes the spotlight as Barangay Malued in Dagupan City prepares for its first-ever Palitaw Festival — and yes, free palitaw awaits everyone.

Erwin Sibayan, 41, is one of the original palitaw makers in Barangay Malued.

He has been making the rice delicacy since 2015 to support his family. Now, he’s thrilled to finally see the community celebrating the food that sustains them.

“Excited na po kami. Magaganap na yung Palitaw Festival dito sa Barangay Malued,” Erwin said.

At least 15 families in the barangay make palitaw for a living, and local officials hope that number will grow in the coming years.

“Tulungan natin sila na maiangat ang kanilang palitaw. Maipakilala sa ibang lugar. At dumami pa ang palitaw makers sa barangay,” Barangay Chairperson Filipina De Los Santos said.

What makes Malued’s palitaw unique is its flavorful twist — fillings like yema, mango, ube, pandan, and strawberry.

These are then topped with grated coconut or sesame seeds for that signature bite.

To support the local makers, the barangay plans to build stalls and set up a pasalubong center where visitors can buy these native treats.

The Palitaw Festival will take place on April 27 at 3 p.m., complete with a street dancing parade and free palitaw tasting for guests.

“Sa April 27 po. Mga ka-barangay, Dagupeño — pasyal kayo sa Barangay Malued, 3 p.m. May streetdancing na rin po kami,” De Los Santos said.