August 25 2017
GMA’s travel documentary campaign for Sapporo City, Japan, recently bagged two awards: Gold for Best Programme Promotion and Bronze for Best Media Solution - TV/Online Video in the 2017 Asia Pacific Spark Awards held at the Intercontinental Singapore last August 18.
To help promote the tourism of Sapporo City, GMA worked on a campaign that included two episodes of GMA News TV’s Biyahe ni Drew named “Sophisticated Sapporo” and “Countryside Sapporo”, along with various online features in gmanetwork.com.
Biyahe ni Drew showcased Sapporo City’s most prized landmarks and events such as the Sapporo Snow Festival, Ramen Alley, Sapporo Kokusai Ski Resort, Mt. Moiwa, Hokkaido Ice Star Hotel, Elm Garden, and many other tourist spots that can be found in the city.
The Best Programme Promotion Award recognizes the best promotion of an individual program, franchise or special by a network or platform, while the award for Best Media Solution - TV/Online Video recognizes the most creative, innovative and effective social media campaigns from a media owner for its client. The campaign was also a finalist for the Best Engagement Strategy which recognizes the most effective engagement and retention strategy by a media owner.
The Spark Awards recognizes the top media solutions, products and services from media owners and publishers across South Asia, Southeast Asia and ANZ. The Awards acts as the main platform for media owners to demonstrate their innovation and effectiveness to advertisers, agencies and clients.